Social Selling Software and Tools (Free, Paid, 2023)

Are you ready to take your online presence to the next level and connect with your ideal customers?

Social selling might be the key. By building relationships and trust through social media channels like LinkedIn, Twitter, and Facebook, you can differentiate your business and stand out in a crowded market.

Not sure where to start? We can help you navigate the various social selling software and tools options and find the best fit for your business to level up your social selling game.

Let’s get started.

Top 10 Social Selling Software and Tools

Leadzilla is one of the best social selling tools that help businesses and sales reps connect with and engage potential prospects on LinkedIn.

1. Leadzilla

Leadzilla Evaluation:

Features

• Email automation – It offers email automation service with high open rates and deliverability.
• AI personalized messages/emails – Leadzilla’s personalized message feature allows you to send AI-generated highly personalized messages/emails to your potential prospects, which helps in building meaningful connections, securing high-quality sales conversations, and increasing the chances of a sale.
• Leadzilla chrome extension – It is convenient to use and delivers a list of contact information of your prospects on Linkedin in minutes with just a few clicks.
• Integrations – Integrate social selling tool, Leadzilla with popular CRM and marketing automation tools like Hubspot and Salesforce for easy workflows.

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Pros

• Data Enrichment
• Advanced filters
• Accurate lead generator
• Trigger events
• Straight forward to use
• Affordable
• Automated relevant comment and post generator
• CSV import and export to help users manage and organize data
• Month-to-month contract

Cons

• Limited integrations
• No bulk domain search

Suitable for

• Marketers
• Small to large businesses
• Startups
• Sales teams
• Recruiters
• Solopreneurs

Free Trial – Yes

Price

Leadzilla offers a starting price of $49 per month for 600 emails. For pricing tailored to your specific needs, please contact our sales team.

Choose it for

a reliable and effective social selling tool that is easy to use, affordable, automated, and has additional services such as email automation and an accurate lead generator to close more deals of greater quality.

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2. Hubspot

Hubspot is a popular customer relationship management (CRM) platform that offers a wide range of tools and features for social selling. Thus, HubSpot can also be used as a social selling tool.

Hubspot Evaluation

Features

• Lead tracking and management – Track and manage interactions with leads and customers across multiple social platforms.
• Advanced analytics – You can measure the success of your social selling efforts in real-time.
• Integrations – Integrates seamlessly with its products and other software like Google workspace, Microsoft 365, Cloudtalk, etc.

Pros

• Mobile App available
• All-in-one platform
• Free tool
• Free training resources

Cons

• Limited integrations
• Comparatively expensive
• Learning curve required

Suitable for

• Small and medium-sized businesses
• Sales reps
• Marketing team
• Non-profit organizations

Free Trial – Yes

Price

Its pricing is tabulated below.

Plan	Monthly price	Annual price
Free	$0	$0
Starter	$50	$45
Professional	$500	$450
Enterprise	$1200/month

Choose it for

a comprehensive social selling tool with analytics, reporting, and social media management features. 

3. Oktopost

Oktopost is a B2B social media management and employee advocacy platform that helps businesses improve their social media marketing and employee engagement.

Oktopost Evaluation:

Features

• Publishing and scheduling: Oktopost allows businesses to schedule and publish content across various social media platforms, including Twitter, LinkedIn, and Facebook.
• Employee advocacy tool – Oktopost offers features that allow employees to share company content on their social networking profiles, increasing brand awareness and reach.
• Integrations – It integrates with various other marketing and sales tools, such as CRMs, marketing automation platforms, and analytics tools.

Pros

• Training resources

Cons

• UI is confusing
• Limited features
• Expensive

Suitable for

• mid-markets
• Enterprises
• Sales teams
• Marketing teams

Free trial – NA

Price

Oktopost does not disclose pricing information

Choose it for

a sales engagement tool that helps you schedule your content in advance with analytics and tracking features to measure the performance of your campaigns.

4. LinkedIn Sales Navigator

LinkedIn Sales Navigator is a next-generation social selling tool that helps sales professionals or business owners connect with and build relationships with potential prospects on LinkedIn.

LinkedIn Sales Navigator Evaluation:

Features

• Advanced search – You can find and connect with potential prospects based on various criteria, including job title, company, industry, location, etc.
• Detailed insights and analytics – This feature helps you understand the activity and engagement of your potential customers, which helps identify market opportunities and adapt sales strategies accordingly.
• Integrations – It integrates with various sales and marketing tools, including Mailchimp, Seismic, Outreach, WealthBox, Yesware, and SugarCRM, for easy workflows saving you a bunch of time so that you can focus on generating more leads in the meantime.

Pros

• Available in multiple languages
• Lead recommendations
• Provides buyer’s intent percentage

Cons

• Expensive for individuals and small businesses
• Requires learning curve
• Limited amount of Inmails

Suitable for

• Sales and marketing teams
• Account managers
• Businesses of all sizes

Free trial – Yes

Price

LinkedIn Sales Navigator pricing details are not publicly disclosed.

Choose it for

a social selling tool that helps you leverage the power of LinkedIn to find and connect with relevant leads and build relationships with potential customers.

5. Vidyard

Vidyard is a video platform. It is primarily used by businesses and organizations looking to use video as a marketing and communication tool, and it is particularly popular among B2B companies to increase engagement with their target audience.

Features

• Content creation and customization tools – These tools help create personalized videos and maintain professional quality. It is helpful for social selling as video is a powerful medium for building trust and engaging with potential prospects.
• Video analytics and tracking – It helps measure your video content’s performance. You can identify the best videos and adapt a disruptive social selling strategy or strategies accordingly.
• Integrations – Vidyard integrates with various marketing and sales tools such as Salesforce, Salesloft, Outlook, Apollo, Gong, and more.

Pros

• Mobile app available
• Training resources
• Video templates

Cons

• The video captioning service is not at par
• Emails with video links automatically go to the spam folder
• Learning curve required

Suitable for

• SMBs
• Sales team and BDRs
• Enterprises
• Public administrators
• NGOs

Free trial – Yes

Price

Vidyard’s pricing is tabulated below.

Plan	Monthly	Annually
Free	$0	$0
Pro	$29	$228/year($19/mo)
Business	$145	$5500/year
Enterprise	custom	custom

Choose it for

a video creation tool for your business to aid in social selling strategies with in-built capabilities like video customization, video analytics, and video hosting.

6. Buzzsumo

Buzzsumo is a social media management tool that helps users search and analyze the most popular content on the internet based on social media shares. 

Although it is marketed as a content and influencer marketing tool, it can also be used as a social selling tool to connect with potential prospects on social platforms.

Buzzsumo Evaluation:

Features

• Content and influencer search – You can search for popular content and the most influential people in your industry.
• Performance analysis – Lets you track your own as well as competitor’s content performance and monitor video interactions
• Integrations – It has integrations with various tools like Uberflip, Slack, Mailigen, Klipfolio, etc.  

Pros

• Chrome extension and backlink analysis
• Insights and alerts

Cons

• Supports only a few social media platforms
• Free features are limited.
• Limited export options

Suitable for

• Marketers
• Content creators
• PR professionals
• Small to large businesses
• Freelancers

Free trial – Yes

Price

It is free to use. Buzzsumo does not publicly disclose the pricing details of its paid plans.

Choose it for

a user-friendly, relevant content research tool that helps improve your online presence drives traffic and engagement and aids in building long-term relationships with target accounts.

7. Meltwater

Meltwater provides a range of media intelligence and data analytics solutions to businesses. Its social media management tools can certainly be used as part of a social selling strategy.

Meltwater Evaluation

Features

• Social media analysis – Meltwater’s analytics tools provide insights into the performance of a business’s social media presence.
• Management – Meltwater’s social media management tools allow businesses to schedule and publish content across various social media channels. Also, you can track and respond to customer comments.
• Integrations – It integrates with Rippling, Hootsuite, Newswire, and more. By integrating social selling tools with social platforms, you can see significant improvements in your sales funnel.

Pros

• Social media monitoring
• Provides contact information. 

Cons

• Slow and laggy
• Expensive
• Inaccurate
• Limited customizations

Suitable for

• SMBs
• Marketers
• Enterprises
• PR and Communications 
• Market research
• Universities

Free trial – Yes

Price

Meltwater does not disclose the pricing information.

Choose it for

a social selling tool that helps you track and analyze your business’s social media posts and engage with your audience in a targeted way.

8. Sprout Social

Sprout Social is a social media management and analytics platform that helps manage and analyze your business’s social media presence. 

Sprout Social Evaluation

Features

• Social listening – Social listening feature helps track mentions of your product/service across all social platforms and identify opportunities to generate leads and engage with your potential prospects.
• Analytics and metrics – It provides insights into the performance of your company’s social media presence, including metrics such as social engagement, reach, and conversions.
• Integrations – Sprout Social integrates with multiple social networking platforms like Instagram, Twitter, LinkedIn, etc., and CRMs like Hubspot, Zendesk, and various other tools and software.

Pros

• Wide range of features
• Available in multiple languages

Cons

• Its wide range of features can be overwhelming
• Frequent technical issues
• High cost

Suitable for

• Small to medium businesses
• Marketers
• Social media managers

Free trial – Yes

Price

SproutSocial’s pricing is tabulated below.

Plan	Price/month
Standard	$249/user
Professional	$399/user
Advanced	$499/user
Enterprise	custom

Choose it for

an essential tool for leveling your social selling strategy and effectively engaging with your audience.

9. Google Alerts

Google Alerts is a free service offered by Google that allows users to receive notifications via email whenever new content is published online containing specific keywords or phrases.

Google Alerts Evaluation

Features

• Mention alerts – It sends notifications about your company or relevant mentions, you can quickly reply to any questions your potential prospect might have to build engagement and trust.
• Customization – You can customize your alerts to be notified about specific keywords or sources of content
• Integrations – It has integrations with various tools, including Google Sheets, Google Drive, Slack, Zapier, Hootsuite, etc.

Pros

• Set up alerts in multiple languages
• Notifies via both email and RSS feeds.
• Ability to set your alert frequency

Cons

• Not for tracking social mentions.
• No API
• Irrelevant and inaccurate alerts
• Notification overload
• Incomplete coverage 

Suitable for

• All business sizes
• Marketing, sales rep, and PR professionals
• Individuals
• NGOs
• Public administrations

Free trial –  NA

Price

Free service.

Choose it for

a valuable tool for staying informed, tracking your competitors, and staying on top of the latest developments in your industry.

10. Nimble

Nimble is one of the top social selling tools on the market. It is a CRM platform that integrates with social channels like LinkedIn, Facebook, etc., and email channels.

Nimble Evaluation

Features

• Contact management – It offers tools for organizing and managing your contact list, including segmenting and group contacts based on various criteria.
• Lead generation – Its prospector tool helps identify and nurture leads, including the ability to track and segment your contacts based on their engagement and activity.
• Integrations – Integrates with other sales and marketing platforms such as Google Workspace, Microsoft 365, Mailchimp, Hubspot Marketing Hub, etc.

Pros

• Mobile app
• Browser extension

Cons

• Limited free version
• High cost
• The chrome extension is a bit clunky.

Suitable for

• Small to medium-sized businesses
• Sales and marketing professionals
• Freelancers
• NGOs

Free trial – Yes

Price

Nimble’s pricing is tabulated below.

Plan	Monthly	Annually
Nimble business	$25/user	$19/user

Choose it for

a disruptive social selling tool that can help sales teams and businesses streamline their sales processes to bring in more leads and close more deals.

And with that, we come to the thrilling finale of our exploration of social selling tools that turn your sales team into sales leaders!

To sum it up, social selling tools are an increasingly important part of modern sales and marketing strategies in the digital world. 

By leveraging the power of social networking platforms, businesses can build and maintain strong relationships with their prospects and customers, ultimately driving more sales and revenue.

So why wait? Start exploring the top 10 social selling tools and see how they can propel your business to dizzying new heights.

Get Started With Leadzilla Today And Take Your Sales To New Heights!

Frequently Asked Questions