LinkedIn has always been a go-to platform for businesses and individuals looking to connect with potential customers, clients, and partners. This is evident in the fact that a staggering 94% of B2B marketers use LinkedIn in their marketing strategy.
So, what makes LinkedIn such an effective tool for business growth? Here’s why:
- A goldmine of opportunities: With over 900 million users and 30 million companies, LinkedIn provides access to a vast professional market unmatched by other social media networks.
- Business-oriented: Unlike other social media platforms, LinkedIn is used primarily for business and professional purposes, making it an ideal platform for reaching decision-makers and influencers in your target market.
- Cost-effective: The cost per lead on LinkedIn is 28% lower than that of Google Adwords, making it a cost-effective option for lead generation.
- Target the right people: With over 60 million senior-level influencers, 40 million decision-makers, and 10.7 million opinion leaders on the platform, LinkedIn offers the ability to reach the right person at the right time, making it a must-have tool for any brand’s marketing strategy.
- Sponsored InMail: LinkedIn’s Sponsored Inmail function has an average open rate of 52%, significantly higher than the 21.3% open rate for email campaigns.
- Higher visitor-to-lead conversion – LinkedIn generates a higher visitor-to-lead conversion rate at 2.74%, compared to Meta, formerly Facebook (0.77%), Twitter (0.69%), and Youtube (0.39%).
- Effectiveness – LinkedIn is 277% more effective in lead generation than other social media platforms.
These statistics show that LinkedIn is a powerful tool for lead generation, brand building, and reaching decision-makers and influencers in a specific target market.
The 10 Best LinkedIn Marketing Tools for Business Success
In a recent survey by Demand wave, 78% of B2B marketers have generated leads from LinkedIn, and 63% of social media leads come from LinkedIn.
However, you need the right tools to make the most of LinkedIn’s potential. In this article, we will explore the top 10 best LinkedIn marketing tools to help you achieve your marketing goals.
Leadzilla
Leadzilla is a great marketing tool for anyone looking to increase their sales and grow their business through social selling on LinkedIn.
It offers a range of powerful features such as email automation, AI-generated personalized messages/emails, and more, making it easy for you to find and connect with potential prospects on LinkedIn.
Leadzilla Evaluation
Features
- Prospecting made easy – With Leadzilla, you can search for specific criteria such as job title, location, industry, and more. Its advanced filtering capabilities containing over 20 filters, make the prospecting process more effective.
- Auto comment and post generator – Leadzilla’s auto comment and post generator allows you to auto-generate relevant comments based on a post to engage with leads before reaching out to them. You can generate your own posts for your account to improve visibility on LinkedIn.
- AI-powered personalization – Leadzilla leverages artificial intelligence to personalize messages and emails sent to leads. The tool analyzes lead data and social media activity to create highly targeted and personalized messages, making them more likely to be read and acted upon.
- Leadzilla Chrome extension – This feature allows you to quickly search for leads on LinkedIn and find their contact information with just a single click. It automatically sends a connection request with a personalized connect message.
- Seamless integrations – Leadzilla integrates seamlessly with popular CRM tools like Hubspot and Salesforce. It also provides APIs for integration with other sales and marketing tools. Additionally, it offers CSV data import and export functionality for easy data transfer.
Pros
- Easy to use
- Affordable
- Month-to-month contract
- 95% accuracy
- Live customer support
- Usage-based pricing
- Drip campaigns
Cons
- No bulk domain search
Suitable for
- Lead generation agencies
- SMBs
- Startups
- SaaS
- Sales and Marketing professionals
- Account-based marketing
- B2B marketing
Free trial – Yes
Price
Leadzilla offers a starting price of $49 per month for 600 emails. For pricing tailored to your specific needs, please contact our sales team
Choose it for
a powerful social selling tool to boost sales productivity and effectively find, engage, and convert leads on LinkedIn. Leadzilla helps you make the most of your LinkedIn presence and grow your business.
SocialPilot
SocialPilot is a marketing tool that helps companies grow and engage their audience on social media platforms such as LinkedIn, Instagram, TikTok, etc.
Socialpilot Evaluation
Features
- Scheduling – You can schedule your posts in advance, which saves you time and ensures that your posts are being published consistently.
- Tracking – Social pilot offers analytics and tracking capabilities to help you track your performance and identify areas of improvement.
- Collaboration – Socialpilot offers a collaboration feature that allows you to collaborate with your team members, assign tasks, and manage your team’s activity on social media.
- Integrations – Social pilot integrates with various social media platforms like LinkedIn, Instagram, Twitter, Facebook, and Youtube, as well as CRM and marketing tools such as Leadmaster, Zapier, Canva, etc.
Pros
- Mobile app
- Multiple social media integrations
- Automation saves time and effort
Cons
- Frequent disconnections with social media accounts
- Laggy at times
- Frequent glitches
- It does not provide detailed reporting
Suitable for
- SMBs
- Marketing agencies
- Enterprises
- Individuals/Freelancers
- Marketing professionals
Free trial – Yes
Price
Socialpilot’s pricing is tabulated below.
| Plan | Monthly price | Annual price |
| Small team | $50 | $42/mo |
| Professional | $30 | $25/mo |
| Agency | $100 | $85/mo |
| White label | $200 | $170/mo |
Choose it for
a versatile platform that allows you to manage your social media presence, schedule posts, and track your performance.
Linkedin Sales Navigator
LinkedIn Sales Navigator is a product of Linkedin designed for sales. It is also a powerful marketing tool that helps you find, connect and engage with ideal prospects on LinkedIn.
Linkedin Sales Navigator Evaluation
Features
- Advanced lead generation – It offers a range of advanced filters and search capabilities for targeted prospecting.
- Activity tracking – LinkedIn Sales Navigator allows you to track your prospect’s activity on LinkedIn, such as their posts, updates, and interactions.
- Team Collaboration – Its team collaboration feature allows you to share leads and accounts, assign leads, and track team members’ activity.
- Integrations – LinkedIn Sales Navigator integrates with popular CRM software such as Salesforce, Microsoft dynamics 365, SugarCRM, and various other sales and marketing tools.
Pros
- Lead recommendations
- Relationship management tools
- Inmails
Cons
- Comparatively very expensive
- Limited inmails per month
- Some features may require a higher-tier subscription.
Suitable for
- Businesses of all sizes
- Sales representatives
- Recruiters
- Marketers
Free trial – Yes
Price
LinkedIn Sales Navigator does not disclose its pricing publicly.
Choose it for
generating leads and nurturing your relationships with ideal leads on LinkedIn with valuable features.
Check out: How To Find An Email On Any LinkedIn Profile
Crystal
Crystal is an adaptive selling platform that uses a personality framework called DISC to analyze and reveal a person’s personality and communication style, providing insights and suggestions on how to communicate with them effectively.
Crystal Evaluation
Features
- Personality analysis – Crystal analyzes your potential prospect’s LinkedIn profile and provides insights into their personality and communication style.
- Suggestions – It offers suggestions on communicating with your prospects based on their personality type.
- Email templates – Email templates customized to different personality types can help you communicate with your prospects effectively.
- Integrations – It integrates with popular CRM platforms like Salesforce, Hubspot, and Outreach.
Pros
- Chrome extension is available
- Real-time pitching suggestions
- Bulk personality assessments
Cons
- Not always perfectly accurate, as people’s personalities can evolve
- The steep learning curve for personality analysis
Suitable for
- Small to large-scale businesses
- Sales development representatives
- Recruiters
- Marketing professionals
Free trial – Yes
Price
Crystal’s pricing structure is not publicly disclosed.
Choose it for
an innovative approach to elevating your outreach efforts by utilizing the character traits of your potential customers.
IFTTT
IFTTT is a digital automation platform. It allows users to create connections between different apps and services, such as Twitter, Facebook, and LinkedIn. It is not a marketing platform and should be used alongside other tools for a comprehensive LinkedIn marketing strategy.
IFTT Evaluation
Features
- Automating repetitive tasks – It allows you to create an applet, a simple automation script that can trigger actions based on specific events or conditions. You can create multi-step applets called recipes.
- Customizations – You can customize your recipes based on the “if this, then that’ format.
- Mobile apps – It offers mobile apps for both IOS and android users, allowing you to control your recipes and connected devices on the go.
- Integrations – IFTTT integrates with various apps and devices, such as social media apps, email and messaging services like Gmail, Slack, and various productivity apps and IoT devices.
Pros
- Automate repetitive tasks
- Mobile app is available
- Easy to set up and use
Cons
- Some applets may not work as expected
- Limited integrations
- Can be challenging to troubleshoot errors
Suitable for
- Small to large-sized businesses
- Marketers
- Individuals
- Social media managers
Free trial – No
Price
IFTTT’s pricing is tabulated below.
| Plan | Price |
| Free plan | $0 |
| Pro | $3/month |
| Developer | $199/year |
| Team | custom |
| Custom | custom |
Choose it for
Automating repetitive tasks, such as posting updates to LinkedIn, scheduling posts, or receiving notifications when a specific event occurs.
Also read: 25 Best Follow-Up Email Subject Lines
AeroLeads
AeroLeads is a sales prospecting and lead generation platform that allows you to find contact information and company details for ideal prospects.
AeroLeads Evaluation
Features
- Email and phone number finder – AeroLeads allows you to find the email addresses and phone numbers of potential leads.
- Lead verification – It verifies lead data to ensure that it is still in use and active.
- Company research – It allows you to search for companies based on various criteria, including location, industry, and revenue.
- Integrations – It integrates with LinkedIn and Chrome. It also integrates with various CRM platforms.
Pros
- Chrome extension available
- Automated prospecting
- Bulk email sending
Cons
- UI is outdated
- Limited search criteria options
- Irrelevant data is often shown
Suitable for
- Businesses of all sizes
- Sales team
- Account executives
- B2B Marketing
Free trial – Yes
Price
Aerolead’s pricing is tabulated below.
| Plan | Price |
| Takeoff | $49/month |
| Climb | $149/month |
| Cruise | $499/month |
| Enterprise | custom |
Choose it for
a lead generation tool that allows you to find contact and company information.
SalesLoft
SalesLoft is a sales engagement platform that helps the sales team find prospects, engage and close more deals. It provides tools that enable you to automate and optimize your sales outreach.
SalesLoft Evaluation
Features
- Sales cadences – SalesLoft allows you to create personalized email and phone outreach campaigns called cadences to reach potential customers.
- Analytics and tracking – It provides analytics and metrics to track the performance of cadences and individual sales reps.
- Live call studio – This feature allows for real-time live coaching with features such as call listening, whisper advice, and the ability to join ongoing calls without the buyer’s knowledge.
- Integrations – It has integrations with various sales tools like Salesforce, Hubspot, LinkedIn Sales Navigator, and so on.
Pros
- Pipeline management
- Easy calendaring
Cons
- Expensive
- Performance issues on older/slower computers
- Frequent integration issues
Suitable for
- SMBs
- Large enterprises
- Sales professionals
- Business development representatives
- Account executives
- NGOs
Free trial – NA
Price
The pricing information is not publicly disclosed by SalesLoft.
Choose it for
a sales engagement platform that allows you to automate and optimize your sales outreach and engage with prospects effectively on LinkedIn.
Dux-Soup
Dux-Soup is a LinkedIn marketing automation tool that helps you automate your tasks, extract data from LinkedIn profiles and optimize outreach efforts. It is designed to automate routine tasks like visiting profiles, sending connection requests, and extracting contact information.
Dux-Soup Evaluation
Features
- Lead generation – You can find potential prospects on LinkedIn based on specific criteria, such as location, industry, and job title.
- Auto messaging – You can set up automated messages to be sent to prospects, which can be personalized and scheduled in advance.
- Lead tracking – You can track and organize your leads and view engagement metrics such as no. of profile visits, message responses, etc.
- Integrations – Dux-Soup integrates with other sales and marketing automation tools like Salesforce, Pipedrive, Zapier, etc.
Pros
- Customizable settings
- Available in multiple languages
- Drip campaigns
Cons
- Limited integrations
- It is a browser extension, so it works only on web browsers
- Delayed task execution
- Occasional crashing
Suitable for
- Small to medium-sized businesses
- Sales professionals
- Recruiters
- Business development representatives
- Marketing professionals
Free trial – Yes
Price
Dux-Soup pricing is tabulated below.
| Users | Plan | Monthly billing | Annual billing |
Individuals | Started Dux | Free | Free |
| Pro Dux | $14.99 | $11.25/mo | |
| Turbo Dux | $55 | $41.25/mo | |
Teams | Pro Edition | – | $135/user |
| Turbo Edition | – | $495/user | |
Agency | Pro | $337.50 | – |
| Turbo | $412.50 | – |
Choose it for
automating and optimizing LinkedIn outreach and finding potential leads.
Check out: 10 Best LinkedIn Chrome Extensions
LeadFeeder
LeadFeeder is a lead generation and visitor tracking tool that helps businesses identify and convert website visitors into leads. It allows businesses to see which companies are visiting their website and view detailed analytics on their visitor’s behavior.
LeadFeeder Evaluation
Features
- Company Information – It provides detailed information on companies visiting a website, including contact information, company size, and industry.
- Alerts – You can set up email alerts to be notified when specific companies visit your website.
- Lead tracking – You can track and organize leads and view detailed information about the companies visiting your website.
- Integrations – LeadFeeder integrates with various CRM and marketing automation tools like Pipedrive, Hubspot, Salesforce, Mailchimp, etc.
Pros
- Lead insights and scoring
- Versatile filtering
Cons
- Can be expensive for websites with low traffic
- Duplicate data
- Filters could be improved
Suitable for
- Websites with good traffic
- Ecommerce
- Digital marketing professionals
- NGOs
- SaaS
Free trial – Yes
Price
LeadFeeder’s pricing is tabulated below.
| Plan | Monthly billing | Annual billing |
| Lite | $0 | $0 |
| Premium | $198 | $139/mo |
Choose it for
a B2B lead generation tool that allows you to identify and track website visitors and turn them into leads.
Kontentino
Kontentino is a content marketing and social media management tool that helps businesses streamline and optimize the content creation process.
Kontentino Evaluation
Features
- Analytics – This feature helps track the engagement, reach, and ROI of the content, making it easy to identify what’s working and what’s not.
- Content calendar – Content calendar allows you to plan, schedule, and publish content across multiple platforms.
- Team collaboration tool – It allows multiple team members to work on the same content and provide real-time feedback.
- Integrations – Kontentino integrates with various social networking platforms like LinkedIn, Meta, Instagram, Twitter, and Pinterest.
Pros
- Mobile app available
- Managing meta ads in one place.
Cons
- Steep learning curve is required
- No TikTok scheduling
- No API
- Editing limitations on the mobile app
Suitable for
- Small to large-scale businesses
- Social media managers
- Marketing professionals
- Agencies
- Software companies
- E-commerce stores
- Finance and E-learning
Free trial – Yes
Price
Kontentino’s pricing is tabulated below.
| Plan | Monthly | Annually |
| Starter | $53 | $59 |
| Standard | $117 | $130 |
| Pro | $216 | $240 |
| Enterprise | custom | custom |
Choose it for
a comprehensive solution for managing all aspects of your content marketing strategy on LinkedIn.
And there you have it.
In conclusion, LinkedIn is a powerful platform for marketing. By using the right LinkedIn marketing tools, you can effectively reach your target audience, build relationships and grow your business.
The 10 tools listed in this article are among the best available for LinkedIn marketing.
Experimenting and finding the best tools for you and your business is essential.
Remember, the key to success on LinkedIn is to consistently create valuable content, engage with your audience, and build relationships. With the right tools, you can take your LinkedIn marketing efforts to the next level.
Say goodbye to manual LinkedIn outreach and hello to efficient lead generation with Leadzilla – Grab Free 20 Leads Now!
Frequently Asked Questions: 10 Best LinkedIn Marketing Tools
Q. What are LinkedIn Marketing Tools?
Ans. LinkedIn marketing tools refer to the various software and platforms that businesses can use to promote their products or services on LinkedIn.
Examples of such tools include Leadzilla, a social selling tool that can help you organically build relationships with prospects before reaching out to them. This approach results in more booked meetings as it develops trust in potential prospects.
Q. Advantages of LinkedIn marketing tools?
Ans. The are several advantages to using LinkedIn marketing tools:
- Increased reach
- Cost-effective
- Better lead generation
- Improved analytics
- Competitive advantage
- Automation
- Enhancing brand awareness
- Targeted marketing
Q. How can LinkedIn be used for marketing?
Ans. LinkedIn can be used as a powerful marketing tool in various ways:
- Creating a solid company profile
- Share valuable content
- Networking and building relationships with potential clients
- Running targeted advertisement campaigns
- Joining and participating in LinkedIn groups
- Utilizing LinkedIn analytics
- Leveraging LinkedIn Sales Navigator to find, connect and engage with potential prospects.