Growing your email list has never been fun!
With the right tools, you can supercharge your email list-building strategy and reach more potential customers.
In this post, I am sharing the best email list-building tools available on the market. From juicy features to pros and cons, you’ll get the inside scoop on each one.
By the end of this blog post, you will better understand the importance, types, and 10 email list-building tools and be able to choose the right one for your business.
Table of Contents
Importance of Email Marketing
Email marketing is a crucial component of any successful marketing strategy. Here’s why:
- It is the party animal for the email marketing world – attracts new peeps (lead generation – 85%), makes sales (84%), keep the good times rolling (lead nurturing – 78%), and keeps the crowd coming back for more (customer retention – 74%)
- For every $1 spent on email marketing, the ROI is $44.
- 60% of consumers have made a purchase from an email marketing message compared to 12.5% who consider a buy button in social media as a purchasing driver.
- 93% of email marketers are blasting off content through the power of email marketing. Whoosh!
- A whopping 72% of folks love business chatter via email more than any other way
40% of B2B marketers believe that email newsletters are their top secret weapon in the content marketing arena.
To make your email marketing really rock, you need to build an email list that’s stronger than steel. And let us tell you; it’s worth the effort. Here’s why:
- It’s a direct line to your audience – no middlemen, no barriers, just you and your potential customers
- It’s versatile – you can use email to share promotions, updates, news, and more.
- It’s cost-effective – Compared to other forms of marketing, email is pretty cheap
- It’s measurable – You can track the success of email marketing campaigns and make data-driven decisions.
Benefits of a Solid Email List for Businesses
With a solid email list, businesses can:
- Connect with their target audience
- Build relationships
- Promote their products or services
- Increase website traffic
- Generate leads
- Drive sales
Types of Email List-Building Tools
Businesses can use various tools to build their email list, including
- Lead generation software provides contact information for your target audience, including email addresses for email list building.
- Sign-up forms are customizable forms that can be added to a website or social media page to encourage website visitors to subscribe to a mailing list.
- Opt-in forms collect email addresses on your website
- Landing pages are dedicated web pages optimized for conversions to attract visitors to sign up for a mailing list. These encourage subscriptions through a clear CTA and benefits such as a free guide or discount.
- Lead magnets offer incentives such as free e-books, webinars, or discounts in exchange for contact information.
- Pop-ups are attention-grabbing forms that appear on website arrival. It is effective and also annoying if overused.
- Social media can be used to bring in traffic to your opt-in forms and landing pages.
Choose the best tools for your business based on goals and audience.
10 Top Tools for Jamming Your Email List to the Brim in 2023
Building an email list is a daunting task, and it requires a lot of time, effort, and resources.
Don’t worry.
The tools I am about to show you will make it much easier and more fun.
Here are the 10 best tools to help grow your email list and make the most of your email marketing efforts.
#1 Leadzilla
Looking to generate leads and build your email list like a pro?
Meet Leadzilla, the ultimate Linkedin lead generation, social selling, email finder, and list-building tool that will have you crushing your b2b sales targets in no time!
It helps businesses find and connect with potential prospects on LinkedIn and build meaningful relationships that convert into sales
Features
- Leadzilla extension – Leadzilla’s Chrome extension reveals a list of contact information for potential prospects on LinkedIn in minutes with just a few clicks, including email addresses for email list building.
- Hyper-precise filters – Leadzilla allows you to conduct advanced searches with filters like industry, geography, headcount, and job title.
For even more targeted results, the tool provides advanced filters like those for individuals who posted within the past 30 days or changed jobs in the past 90 days to find high-quality leads quickly.
- AI personalization – Helps send highly personalized connect messages and emails to potential prospects, which helps build meaningful connections and secure high-quality sales conversations.
- Email automation – Offers an email automation service that results in high email deliverability and open rates.
- Integrations – Leadzilla integrates seamlessly with popular CRM tools like Hubspot, and Salesforce, saving 6 – 8 hours/week.
Pros
- User-friendly and very easy to use.
- Affordable
- Free email verification and web technology checker tool
- APIs available
- CSV import and export functionality for easy transfer of data, including email lists
- Monthly billing
- Robust customer support
- Bulk searching – saving 3 – 4 hours/week
- In-built AI writer
- Email drip campaigns
- Auto list cleaning
- Doesn’t charge for duplicates
Cons
- No bulk domain search
Suitable for
- Small to medium-sized businesses
- Enterprises
- Sales team
- Internet/ digital marketers
- SaaS
- Startups
- B2B entrepreneurs
- Lead generation agencies
- Recruiters
Free trial – Yes
Price
Leadzilla offers a starting price of $49 per month for 600 emails. For pricing tailored to your specific needs, please contact our sales team
Grab emails of high-quality leads from LinkedIn today with Leadzilla’s powerful email finder! Get 20 Free Emails Now.
#2 Hello Bar
HelloBar is a simple yet powerful marketing tool that allows you to create and display website notifications, promotions, and CTAs without coding knowledge.
It helps build email lists, increase conversions, and drive engagement with website visitors.
Features
- Inline forms – Inline forms can be placed anywhere on our website, making it easy to collect visitors’ email addresses or other information.
- Notifications and pop-ups – Hello Bar lets you create notification bars that alert visitors and pop-ups to grab visitors’ attention and prompt them to take action.
- Targeting and segmentation – You can target a specific group of visitors with personalized messages based on their location, behavior, or referring source.
- Integrations – It integrates with various popular marketing tools and platforms, including email marketing services such as MailChimp, GetResponse, etc., and e-commerce platforms such as Shopify, Weebly, Drip, etc.
Pros
- Easy-to-use
- A/B Testing and training resources
- Analytics and Reporting
- Various customizations and templates
Cons
- No lead notification or lead alert feature
- Lacks banner scheduling feature
- UX could be improved.
Suitable for
- SMBs
- Enterprises
- Freelancers
- Marketers
- e-Commerce
Free trial – Yes
Price
Pricing for Hello Bar is as follows,
| Plan | Monthly billing | Annual billing |
| Starter | $0 | $0/mo |
| Growth | $29 | $24/mo |
| Premium | $49 | $41/mo |
| Elite | $99 | $83/mo |
Key Takeaway:
- Easy-to-use website engagement tool that’s perfect for beginners
- Helps build an email list, engagement, and conversions
- It features inline forms, pop-ups, notification bars, targeting & segmenting, A/B testing, etc., and integrates with popular tools and software
- Suitable for businesses of all sizes and individuals
Offers free trial, free plan, and the cost varies according to the plan chosen.
#3 OptinMonster
OptinMonster is a popular lead generation and conversion optimization software that allows you to create and run various types of opt-in forms on your website.
It helps in email list building, reducing cart abandonment, and increasing overall sales conversions.
Features
- Pre-build templates – They provide free pre-build form templates that can be easily customized to suit your business or brand.
- Drag and drop form builder – Provides a user-friendly interface for creating forms without the need for any technical knowledge
- Exit-intent popups – This feature displays a popup when a visitor is about to leave your site.
- Integrations – OptinMonster integrates with various tools and software such as Hubspot, Salesforce, WordPress, MailChimp, Shopify, and more.
Pros
- Mobile optimized pop-ups
- Location-based targeting and segmenting
- Campaign triggers
- Analytics and reporting
Cons
- Potential website conflicts
- Costly Shopify integration
- Does not support file upload forms
- Challenging visual editor
Suitable for
- Small businesses
- Digital marketers
- Publishers/Bloggers
- Marketing agencies
- Startups
- e-Commerce
Free trial – No
Price
OptinMonster’s pricing is tabulated below.
| Plan | Monthly billing | Annual billing |
| Basic | $19 | $9 |
| Plus | $39 | $19 |
| Pro | $59 | $29 |
| Growth | $99 | $49 |
Key Takeaway:
- OptinMonster is a user-friendly lead generation and conversion tool
- It helps you build email lists, reduce cart abandonment, and increase sales
- It features form-building, exit-intent technology, pre-built templates, etc., and integrates with other popular tools.
- Suitable for small businesses, bloggers, eCommerce, and Marketing agencies
- No free trial. Pricing varies based on the plan chosen.
#4 MailMunch
MailMunch aids your business with email marketing and lead generation efforts.
It helps in capturing email addresses, creating attractive landing pages, and automating email marketing campaigns.
Features
- Landing pages – You can create pages that promote your products/services and encourage visitors to take action.
- Automation – It allows you to send emails automatically when someone takes a particular action on your website ( subscribing to your list and abandoning the cart).
- Testing – You can try out different versions of your forms, pages, and emails to see which one works better and improve your campaigns.
- Integrations – MailMunch integrates with Keap, Weebly, WordPress, Wix, etc.
Pros
- Various mobile-optimized email capture forms and pop-ups.
- Analytics and Reporting
- Customization options available
Cons
- No API
- Needs UI tweaks
- Limited free plan features
- Could be expensive for Startups
Suitable for
- Small to medium-sized businesses
- Startups
- Marketers
- Bloggers
- eCommerce
Free trial – Yes
Price
Pricing varies by subscriber count.
| Plan | Monthly billing | Annual billing |
| Premium | $19.99 | $13.99 |
| Custom | Custom | Custom |
Key Takeaway:
- Mailmunch is an email lead capture tool for websites
- Helps in email list building, creating landing pages, and automated marketing campaigns.
- Its features include email capture forms and pop-ups, landing pages, A/B testing, analytics, and integrations
- Suitable for SMBs, Bloggers, etc.
- Offers free plan, free trial, and pricing varies by subscriber count.
#5 Thrive Leads
Thrive Leads is a versatile lead generation plugin designed for WordPress.
It helps website owners and marketers generate more leads and increase conversions through its other advanced features.
Features
- List building solutions – Thrive Leads provides a range of opt-in form types, such as light boxes, slide-ins, ribbons, widgets, scroll mat, screen filler overlays, and more.
It also provides a drag-and-drop editor that allows you to create and customize your opt-in forms easily.
- A/B testing and analytics – It includes powerful A/B testing and analytics to test different form types, headlines, images, colors, and more and tracks your results in real-time.
- SmartLinks – SmartLiks feature allows you to show or hide specific opt-in forms based on whether a user is already subscribed to your list or not.
- Integrations – Thrive Leads offers many integrations with popular platforms, including MailChimp, Aweber, Zoho, Hubspot, WordPress, Facebook, Google, Dropbox, etc.
Pros
- Mobile friendly
- Pre-built templates
- Detailed analytics
Cons
- Could be confusing at first
- Outdated design
- Slow and buggy at times
Suitable for
- SMBs
- Consultants and coaches
- Agencies
- Online course creators
- Personal branding
- Bloggers
- Affiliate marketers
Free trial – No
Price
Thrive Leads pricing is shown below. You can also purchase thrive suite, which includes more features.
| Plan | Price |
| Thrive Leads | $99/yr |
| Thrive suite | $299/yr |
Key Takeaway:
- Thrive Leads is a comprehensive lead generation plugin for WordPress
- It helps in email lead capturing and building strong email lists
- It features various opt-in forms, drag-and-drop editor, A/B testing, analytics, and integrations.
- Suitable for SMBs, eCommerce, consultants, coaches, etc.
Pricing starts at $99/year.
#6 MailChimp
MailChimp is a popular email marketing and automation tool. It provides a variety of email list builder tools.
It helps businesses with email list building, creating and managing email campaigns, and tracking their performance
Features
- Email list building – MailChimp provides tools like customizable signup forms, landing pages, and pop-up forms.
- Marketing automation – This feature lets you create personalized and targeted email campaigns triggered by specific actions (user sign up or make a purchase).
- Reporting and analytics – It provides insights into the performance of email campaigns, including open rates and click-through rates.
- Integrations – Mailchimp integrates with various third-party platforms, such as WordPress, Facebook, and Shopify, to help users connect with their audience and grow their email list.
Pros
- User-friendly and All-in-one platform
- A/B testing and analytics
- Free email templates
- Free tool
Cons
- Email spam issues
- Limited segmentation and automation capabilities
- Limited analytics
- Basic templates and list management feature
Suitable for
- SMBs
- Large enterprises
- Sales and Marketing teams
- Freelancers
- Non-profit organizations
- Startups
Free trial – Yes
Price
MailChimp offers pricing based on no. of contacts you have and your usage. For 500 contacts, MailChimp’s pricing would be as follows,
| Plan | Price |
| Free plan | $0 |
| Essentials | $9.26/mo |
| Standard | $13.82/mo |
| Premium | $276.49/mo |
Key Takeaway:
- User-friendly and All-in-one email marketing and automation tool
- Helps build email lists, create, manage, and track email campaigns
- It features various list building tools, marketing automation, analytics, and integrations
- Suitable for businesses of all sizes, NGOs and freelancers.
Offers free plan, free trial, pay-as-you-go model, and pricing is based on the size of your contacts list.
#7 Klaviyo
Klaviyo is a cloud-based marketing automation platform.
It offers a variety of features and tools to help businesses capture email addresses and manage their email lists.
Features
- List building – Klaviyo aids your list-building efforts by providing customizable sign-up forms that can be embedded on the website or social media.
- Email marketing and automation – You can send and create and send targeted email campaigns and automate personalized journeys based on specific triggers and actions.
- SMS marketing – In addition to emails, Klaviyo allows businesses to text message campaigns to their subscribers.
- Integrations – It integrates with various platforms such as Shopify, Wix, Zoho CRM, WordPress, Google forms, Typeform, and more.
Pros
- User-friendly
- Email list management
- Data management platform
- Analytics and reporting
Cons
- Slight learning curve
- List size-based pricing model with limited flexibility
- Limited trigger points
- Previous security incidents
Suitable for
- Small to large businesses
- Freelancers
- eCommerce
- Digital marketers
- Startups
Free trial – Yes
Price
Klaviyo’s pricing is based on no. of contacts for emails/SMS.
Below is a table showing Klaviyo’s pricing for a contact list size between 1000 – 1500.
| Plan | Price |
| Free plan | $0 |
| Email and SMS | $45 |
| Email only | $60 |
Key Takeaway:
- Klaviyo is a powerful eCommerce email automation tool
- Helps capture email addresses, manage email lists, and create marketing and sms campaigns.
- It features list building, email marketing, automation, SMS marketing, data management, etc.
- Suitable for businesses of all sizes, freelancers, startups, etc.
- Offers free plan, free trial, and pricing is based on the size of your contacts list.
#8 Qualaroo
Qualaroo is primarily a customer feedback and survey tool.
It helps gather contact information from their customers via surveys and feedback forms, which helps to build your email lists.
Features
- Email list building – Qualaroo surveys and feedback forms include an email field, which helps find contact information of customers.
- Personalized surveys and forms – You can create personalized surveys and forms with various question types and templates.
- Advanced targeting – You can create specific audiences with relevant surveys and questions based on visitor behavior, demographics, and location.
- Integrations – Qualaroo offers integrations with various tools such as Hubspot, Zapier, Marketo Engage, Slack, Intercom, Unbounce, Adobe Analytics, etc.
Pros
- Mobile-friendly
- Straight-forward to use
- Real-time reporting
- In-built analytics
Cons
- Bit expensive
- Limited pricing plans
- No industry-specific templates
- UI is limited
Suitable for
- Small to medium-sized businesses
- Large enterprises
- Digital marketers
- Product managers
- SaaS companies
- eCommerce and online retailers
- Education and healthcare
- Government agencies
- NGOs
Free trial – Yes
Price
Qualaroo’s pricing is illustrated in the table given below.
Key Takeaway:
- Qualaroo is a customer feedback platform for data-driven decisions.
- Helps collect email addresses through feedback forms and surveys.
- It features personalized surveys and feedback forms, advanced targeting, mobile-friendly surveys, integrations, etc.
- Suitable for businesses of all sizes, educational institutions, healthcare organizations, etc.
- Offers free trial, and cost varies from $0 to $299+
#9 Yieldify
Yieldify is a digital marketing platform that helps businesses optimize their website for increased engagement
It helps capture email addresses by using personalized overlays and offers email remarketing as well.
Features
- Personalized overlays – This feature helps engage website visitors and encourages them to take specific actions like signing up for an email list and making a purchase.
- Email remarketing – Yieldify also helps re-engage customers who leave without making a purchase or abandoning their cart.
- A/B testing – You can run A/B tests on different elements of their website, such as headlines, images, etc., to determine which versions perform better.
- Integrations – Yieldify integrates with various other tools and platforms, such as CRMs, marketing software, and e-commerce platforms, to provide businesses with a comprehensive marketing solution.
Pros
- Analytics and reporting
- Customer segmentation
- Account managers
Cons
- Campaign glitches
- Hubspot integration prevent campaign tracking
- Limited campaigns and dashboard metrics
Suitable for
- Small to large businesses
- eCommerce / online retailers
- Startups
- Online marketers
- CRO specialists
- Agencies
Free trial – No
Price
Yieldify has not publicly disclosed its pricing details. Contact them directly.
Key Takeaway:
- Yieldify is a conversion rate optimization software for eCommerce and online businesses
- Helps build email lists, increase online conversion rates, etc.
- It features personalized overlays, real-time data analytics, A/B testing, etc.
Suitable for businesses of all sizes, eCommerce, and online marketers
#10 Outgrow
Outgrow is a cloud-based marketing software that provides interactive content tools such as calculators, quizzes, assessments, recommendations, polls, giveaways, chatbots, and surveys to increase engagement with potential customers.
It helps capture email addresses through its interactive content tools.
Features
- Templates – Outgrow offers customizable and engaging quizzes, polls, and survey templates to collect email addresses, generate leads, and measure customer satisfaction.
- Interactive calculators – Offers a wide range of customizable calculators such as ROI calculators, Fitness calculators, pricing calculators, etc.
- Personalized branding – You can customize these interactive content tools with your own branding, logos, and colors.
- Integrations – Outgrow integrates with popular platforms such as Hubspot, Aweber, WordPress, Shopify, Instagram, LinkedIn, Mailchimp, Meta, Marketo Engage, etc.
Pros
- Available in multiple languages
- Provides SaaS funnel and various business tools
- Live support
Cons
- Limited A/B testing and lead generation
- UI could be improved
- Limited features for low-tier plans
Suitable for
- SMBs
- Digital marketers
- Freelancers
- Bloggers
- Agencies
- Content marketers
- NGOs
Free trial – Yes
Price
Outgrow’s pricing is as follows,
- Key Takeaway:
- Outgrow is an interactive marketing tool for engagement
- Helps create interactive content such as quizzes, surveys, assessments, and more.
- It features personalized engagement tools, lead generation, and integrations
- Suitable for businesses of all sizes, freelancers, agencies, etc.
Offers free trial, free plan (custom), and cost ranges from $14 to over $720.
How to choose the best email-list-building tool for your business?
Here are some tips for selecting the best email list-building tool for your business.
- Choose a tool that aligns with your goals
- Optimized for mobile
- Focus on user experience
- Prioritize integrations
- Take advantage of the free trial
- Test and optimize.
Conclusion
Remember, the money is in the list – that’s why a well-cultivated email list is the backbone of any successful online strategy.
Our in-depth look at the best email list-building tools has shown you how to streamline the process and achieve your goals.
Whether you’re just starting or looking to optimize your email list-building strategy, these tools will help you reach your target audience and grow your list.