We all are aware that a business cannot exist if it does not sell any product or service.
And selling is not that easy! ( 🤫 It can be easy if you use B2B sales tools )
Prospects will not come looking for you unless you already have a large established business like Apple.
100% of businesses continue to look for potential prospects in order to sell their products and services. Doing so increases clients and keeps the business up and running
How do they do that? What is the secret? Do not worry. That’s exactly what I am going to breakdown in this article.
As I said earlier, the secret to keeping your business up and running is to use digital B2B sales tools. These tools help your selling game so easy that you realise your fear of starting a business is just a myth!
This article is for both newbies and aspiring entrepreneurs as well as experienced business owners.
The 10 Best B2B Sales Tools
The 10 best sales tools and software mentioned in this article will help in rapidly increasing your client base and moving ahead of your competitors regardless of how long they have been in your niche business.
Leadzilla
Leadzilla is one of the best b2b sales software that helps you find potential prospects, enrich contacts, and generates AI personalized messages and emails, which showed significantly lower bounce rate and increased response rates. It is based on artificial intelligence.
According to the study titled “Contribution of Artificial Intelligence in B2B Sales: A Danfoss Case Study,” using artificial intelligence in every step of the traditional sales process, from prospecting to closing a deal, makes the process very effective.
Features
- Leadzilla Extension – Leadzilla’s extension works on top of Linkedin Basic and LinkedIn Sales Navigator to help you find your targeted prospect’s email addresses and phone numbers with a single click.
- Usability – The software is comparatively simple and easy to use.
- Authentic Data – The information provided by Leadzilla is very accurate and comes with a free email verification tool. Leadzilla is 95% accurate.
- Hyper-Precise Filters -Search for contacts using common criteria such as industry, location, headcount, and job title. If that doesn’t work, you have advanced criteria such as funding and technology used, as well as incredibly accurate lookalikes of your current and previous clients.
- AI Personalization – Leadzilla generates AI-personalized emails and messages specific to you each of the targeted prospects. It helps develop a warm feeling in your client.
- Integrations – It has integrations with software like HubSpot and Salesforce. You can export/import data in the form of a CSV file.
Pros
- Intuitive user interface and easy to use
- Low bounce rates
- High open and response rates
- Inexpensive
- CSV data export
- Monthly billing
- Good customer service
- Bulk searching
Cons
- Limited CRM integrations
- No Bulk domain searching
Suitable for
- Small to enterprise-level businesses
- Startups
- B2B Lead generation
- Agency owners
- Freelancers
- Sales and marketing professionals
- SaaS companies
- Recruiters
Free Trial – Yes
Price
Leadzilla offers straightforward pricing of $49 per month for 600 emails. For pricing tailored to your specific needs, contact the sales team.
Choose it for
intuitive UI and UX and AI technology that generates highly personalized emails and messages with high open response rates and deliverability, as well as targeted search results using more than 20 search filters, in order to convert more prospects into clients.
Hubspot Sales Hub
Hubspot Sales Hub is a part of HubSpot CRM. It provides B2B sales services like lead generation, tracking, sales automation, lead scoring, etc. It is an all in one sales platform.
Features
- Lead generation – It helps in generating leads for your business who eventually convert into clients/customers.
- Lead management and organization – It helps in lead management via reporting function provided on its dashboard. You can prioritize your leads by organizing from top to bottom
- Email templates – Hubspot provides email templates which can be used in your marketing and remarketing campaigns
- Sales automation – This feature helps you automate your routine tasks to focus on other important aspects of your business.
- Integrations – Integrates with its own products like HubSpot CRM, HubSpot Marketing, HubSpot Operations as well as other software like Gmail, Gsuite, Microsoft 365 and several others.
Pros
- Mobile app to use
- Free tool
- Good Customer support
- Sales tools in single platform
Cons
- Complex usability
- Very expensive
- Heavily focused on inbound sales
Suitable for
- Small to Large sized businesses
- Non-profit organizations
- Freelancers
- Sales and Marketing team
Free trial – NA
Price
It is free, but to access advanced features, you must purchase their plans based on your needs. Paid plans start at $45/month, billed monthly. Check out its different pricing options below
| Plan | Monthly price | Annual price |
| Free | $0 | $0 |
| Starter | $50 | $45 |
| Professional | $500 | $450 |
| Enterprise | $1200/month |
Choose it for
an all in one sales tool that has multiple integrations and a sales automation feature.
Leadfeeder
Leadfeeder is yet another B2B sales platform that focuses on generating quality leads from your website visitors. It helps with studying website visitors’ behavior and tracks their activities within the website.
Features
- Lead Generation – It lets you identify the name and contact information of the company that visited your website.
- Tracking – This feature helps you see what each person is browsing on your website
- Lead scoring – Prioritize your leads based on their activities on your website.
- Segmentation & Alerts – You can divide lists based on different criteria like head count, location, web activities, etc. and get alerts when a new visitor browses your website.
- Integrations – Export your lead list in the form of CSV file to your CRM like HubSpot, Salesforce, email marketing tools like Mailchimp, Zapier and several other softwares.
Pros
- Simple and easy UI
- B2B analysing and tracking
- Lead scoring
Cons
- Not very accurate
- Expensive for website with low traffic
- The filters could be better
- Duplicates
Suitable for
- Small to large sized businesses with good website traffic
- eCommerce stores
- Digital Marketers
- Non-profit organizations
- SaaS companies
Free Trial – Yes
Price
The pricing plans are depicted in the table below.
| Plan | Monthly | Annually |
| Lite | $0 | $0 |
| Premium | $104 | $83.25 |
Choose it for
Understanding your leads, generating quality leads, and for features like lead tracking and lead scoring.
Salesforce
Salesforce is a popular CRM sales tool that helps build customer engagement, which is important for long-term client retention. Salesforce is a cloud-based solution; therefore, it is very efficient to set up and use.
Features
- Process tracking – Salesforce tracks your entire sales strategy and notifies you when to take action with included email templates.
- Automation – This feature helps you automate your regular tasks to increase your sales team productivity
- Dashboard & Reporting – You can view your sales team activity and get forecast reports using artificial intelligence
- Lead Capture & Management – It helps you generate your leads’ contact information, along with lead scoring, find the right leads to reach out and run marketing campaigns.
- Integrations – It has integrations with LinkedIn Sales Navigator, Salesloft, Seismic, Zoominfo and several others.
Pros
- Mobile application available
- Multiple seamless integrations
- Customizable
- Pipeline management
Cons
- Yearly billing
- Overwhelming to use
- Slow and laggy when multiple windows open
- Could get expensive with add-ons
- UX could be better
Suitable for
- Small to Large sized businesses
- Account Executives
- Business development representatives
- Startups
Free Trial – Yes
Price
The pricing structure of Salesforce is depicted in the table given below
| Plan | Price/month |
| Essentials | $25 |
| Professional | $75 |
| Enterprise | $150 |
| Unlimited | $300 |
Choose it for
A cloud based all-in-one sales tool with various reporting and analytics features to capture, manage, and convert your leads into clients .
Saleswhale
Saleswhale (acquired by 6sense) is a b2b tool for lead conversion that helps transform your dormant leads into clients/customers using very personalised messaging.
It focuses on middle-of-the-funnel leads. Once it finds an interested buyer, it schedules a meeting and notifies the sales team via email to handle the sales call.
Features
- Client generation – Connect your lead list with Saleswhale and let the AI do the outreach and follow-ups for you.
- Navigating decision makers – When your leads are not the decision makers, it requests to be referred to the right person and continues the conversation just like a human.
- Auto-update – If it detects any new information while engaging with a lead, like new a contact number/ email address, disapproval, etc., it automatically updates your CRM with the new information
- Integrations – Saleswhale integrates with Salesforce CRM. It also integrates well with Zapier, an email marketing platform.
Pros
- Tracks campaign performance (open rates, response rates)
- Good customer service
- AI powered content distribution
- Outreach templates which are customizable.
Cons
- Limited email sends
- Supports only English
- Inbound focused
Suitable for
- Small to large sized businesses
- Sales team
- Demand generation
- Account based marketing
Price
Pricing is not disclosed by Saleswhale
Choose it for
re-engaging with dormant leads, immediately following-up with your leads (acquired via Zoom poll) after a webinar ends, content downloaders on your website, and those who filled out lead forms.
Mixpanel
Mixpanel is a b2b sales software company solely focusing on business analytics. It tracks users’ activities & behaviour within your web or mobile app, collects data either directly from the user’s device or through your business server, and generates custom reports for you.
These reports provide helpful customer insights, and based on trigger events, they let you know the right time to reach out to the customer.
Features
- Advance reporting – It provides useful reports by tracking users, buyers, a/b testing, funnels, etc.
- Segmentation – This feature allows you divide users into different batches based on factors like location, frequency of use, and so on.
- Real-time updates – It’s dashboard updates in real time and allows you to set alerts if a product is not performing well.
- Integrations – You can easily share insights with your team on Slack to discuss more about it. It also has integrations with cloud computing platforms like Microsoft Azure, Google Cloud, etc., and other softwares like Zendesk Suite, Zapier, Intercom, and so on.
Pros
- Early user feedback
- Training
- Attractive and simple charts
- Data segmenting
Cons
- No bulk sharing dashboards
- No in-app message/email sends
- Requires learning curve
Suitable for
- Small to large sized businesses
- Freelancers
- eCommerce stores
- SaaS platform
Free Trial – Yes
Price
Its pricing details are shown in the table below.
| Plan | Price/month |
| Free | $0 |
| Growth | $25 |
| Enterprise | custom |
Choose it for
an advanced and superior analytical tool with attractive charts and various type of reporting capabilities
Vidyard
Vidyard is a B2B video tool that creates personalized videos and helps build rapport with potential prospects, resulting in more leads for your company. These leads can be converted into your ideal clients.
It helps make your email look less boring and more creative and engaging.
Features
- Video creation and management – You can create videos with quick editing and simple animation previews. Its own video hosting platform allows you for faster video uploads in various formats.
- Sharing and alerts– You can share the video in an email, on social media, on your website, on a landing page, etc., and get notified when your video has been watched and by whom.
- Video optimization – It allows you to add CTA buttons in your video, and you can make your video more visible using SEO
- Analytics – This feature helps you know how your video is performing and reveals details such as who is watching and for how long, etc.
- Integrations – It has integrations with Salesforce, Groove, Salesloft, Gmail, Outlook, etc.
Pros
- Mobile app available
- Password protection
- Ready to record video templates
- Training videos
Cons
- Requires a bit of learning curve
- Captioning service is poor for non native english video.
- Links in email are automatically marked as spam.
Suitable for
- SDR/BDR teams
- Freelancers
- Small businesses
- Medium sized businesses
- Large enterprises
Free trial – Yes, for few packages
Price
The pricing structure for Vidyard is illustrated in the table given below.
| Plan | Monthly | Annually |
| Free | $0 | $0 |
| Pro | $29 | $228/year($19/mo) |
| Business | $145 | $5500/year |
| Enterprise | custom | custom |
Choose it for
a creative way to send emails to develop more engaging and better relationships with your potential prospects and to get good deliverability.
Reachdesk
Reachdesk is a gifting platform that helps you inrease B2B sales by creating a special feeling within your potential prospects, resulting in faster connections and more meetings. It is a game changer for your outbound reach.
Features
- Insights – It helps provide details like campaign performance, benchmarks, amount spent, ROI, etc.
- Flexible gifting – It has over 1,000 e-gift cards from which your prospect/customer can select, and you have to pay for one that has been redeemed by your prospect/customer
- Global sending– Its not limited to US or UK only. You can send your gifts either physical /digital, anywhere in this world.
- Integrations – It has integrations with Salesforce, Marketo, Outreach, Microsoft Dynamics, email marketing tools like Zapier and several other sales tools.
Pros
- Logistics and packing gifts is not your responsibility
- Access to marketplace
- Automated direct mails and e-gifting
Cons
- No re-send option available for those who rejected the gift
- Technical errors
- Regional gift cards restrictions
- Not user friendly
- Expensive shipping prices
Suitable for
- Medium to large enterprises
- Business development team
- Customer support team
- SaaS
- Account based marketing
Free trial – NA
Price
The pricing information is not disclosed by Reachdesk.
Choose it for
an impressive way of reaching out to your potential prospects/existing customers to get more leads, book more meetings, and retain existing customers.
Crystal
Crystal is an adaptive (creating unique outreach for each person) B2B sales platform that helps in designing your ideal buyers, categorising them into 4 types in a framework called DISC, and provides insights into how to start a conversation with your different potential prospects.
Features
- Customized emails with Writing assistant – It lets you know which words, phrases, and writing style to use and what tone should be used while communicating with a specific buyer.
- Real-time guidance – You can check how optimised your email copy is in real time based on the type of prospect you are reaching out to.
- Crystal chrome extension – You can predict anyone personality with just a single click on its extension. Thus, it is also helpful for prospecting.
- Integrations – It integrates with LinkedIn and also provides lookalikes of the prospect you are currently focused on. It has integrations with popular CRMs like Salesforce, HubSpot and Outreach.
Pros
- Personalised playbooks
- Enrich prospect understanding
- Bulk personality assessments
- Free DISC test
Cons
- Not accurate all the time as personality is fluid
- No API integrations
- Limited free predictions
- Requires learning curve especially regarding different personalities
Suitable for
- Sales team
- HR & recruiting teams
- Small to large sized businesses
- Account executives
- SaaS
- Startups
Free Trial – Yes
Price
The Crystal pricing structure is not disclosed.
Choose it for
an incredibly creative way to enhance your business communications using the personality profiles of your potential prospects.
Salesloft
Salesloft is a single B2B sales tool which comes with various sales tools like a lead gen tool, a tracking tool, an outreach tool, etc. They provide training as well as conduct live sessions so that your sales team can gain knowledge and keep bringing in new leads for your business.
Features
- Prospecting – It generates prospect’s contact information, you can call, message and send emails using the email templates they provide.
- Scheduler – Salesloft integrates with your calendar tool to book new meetings using inbuilt invitation templates
- Deal intelligence – It gives an overview of your sales pipeline, gathering data from its cadence, conversations, and your CRM to identify which deals are at risk.
- Integrations – You can make your email more personalised with video software like Vidyard,Seismic, etc. It integrates with Salesforce and other sales software like LinkedIn Sales Navigator, Wingman, Slack, Gmail, Outlook, and so on.
Pros
- Mobile app is available
- Prospecting to closing deals all in one platform
- Bulk email sending and email tracking
Cons
- Can be slow and laggy
- No export functionality
- Salesforce integration is clunky
- Cutomer service is not at par
- Frequent email bounces
Suitable for
- Small to large sized businesses
- Customer support team
- Sales and marketing professionals
- Account executives
- Consulting services
Free trial – NA
Price
They provide four packages, namely, prospect, sell, engage, and enterprise. The cost of these packages is not disclosed by Salesloft.
Choose it for
a single platform where you can do prospecting, maintain leads, manage your pipeline, and run outreach campaigns with tracking and analytics features.
And there you have it! The top 10 B2B sales tools that will help you generate more deals and revenue.
Now its time for you to try out each of the B2B sales software mentioned above and see if it is benefitting your business
Frequently Asked Questions: Top B2B Sales Tools
Q. What are B2B sales tools?
Ans. B2B sales tools are different internet tools and software that are being used by several businesses to make their selling process easier. Examples include CRM, prospecting tools, sales enablement tools, sales intelligence tools, etc., these tools help provide detailed insights into your sales process, and you can see where you are downgrading in the entire sales process.
Q. Why should you look for B2B sales tools?
Ans. B2B sales tools help generate more revenue compared to the traditional sales process.
Q. What are the benefits of the B2B sales tools?
Ans – The are numerous benefits of using B2B sales tools. Some of them are tabulated below,
| Using B2B sales tools | Not using B2B sales tools |
| You achieve better organizing your client data using CRM, where you can build relationships with your clients through various outreach methods. This will help retain clients for a longer period of time. | You have to manually search for and select each of your clients from the excel sheet to send an email to. |
| It helps decrease physical labour as most of your workflows can be automated and done in a few minutes or hours, and it increases productivity, leading to a high ROI. | To meet the business needs, you will have to hire more employees and they will have to deal with a lot of manual work, which will take months to achieve |
| Automation helps you to focus on much important tasks, saving you a significant amount of time. | It is very time-consuming. |
| Prospecting tools like Leadzilla help generate innumerable potential prospect’s contact information within minutes | Manually, you have to go and search each domain to find contact information of people. And they might not actually be the right person to reach out to |
| Requires fewer employees | Requires more employees |
| Affordable in comparison to the cost of an employee to the company | Expensive, As a company, you must also have to provide extra benefits like PF, 401K retirement plans, health insurance, etc |