This article is for you if…
If you’re a marketing professional or a small and medium business owner who’s had enough of Zoominfo and its hefty pricing and is looking for better alternatives, you’ve come to the right place.
As someone who understands the significance of selecting the right tools for a thriving business, I’ve analyzed over 100 reviews on G2, Capterra, Trustpilot, and GetApp on Zoominfo and its competitors.
But let’s make one thing clear – I’m not here to bash any tools. My aim is to give you a comprehensive rundown of Zoominfo and its top alternatives. We’ll weigh up the pros, cons, features, and pricing of each one.
Who knows, you may discover the perfect tool that aligns with your business goals and helps you live happily ever after.
Before we dive into the details, let me give you a quick glance at the outline below. Consider it your handy map to navigate and skim through this article’s valuable information.
5 Reasons Why Zoominfo Isn’t the Best Choice?
How Will We Compare ZoomInfo Alternatives?
Zoominfo Alternative #1 – Leadzilla
Zoominfo Alternative #2 – LinkedIn Sales Navigator
Zoominfo Alternative #3 – Lead411
Zoominfo Alternative #4 – Clearbit
Zoominfo Alternative #5 – Uplead
Zoominfo Alternative #6 – Leadfuse
Zoominfo Alternative #7 – Hunter
Zoominfo Alternative #8 – Lusha
Zoominfo Alternative #9 – SalesIntel
Zoominfo Alternative #10 – Demandbase
Is Zoominfo Worth for Small, Medium, and Large Enterprises? What’s the alternative?
5 Reasons Why Zoominfo Isn’t the Best Choice?
Before we dive into Zoominfo competitors, you should know why Zoominfo isn’t a good choice for SMBs and Lead agencies.
👉 Terrible user experience: The interface is convoluted, confusing, and not user-friendly. There’s a high learning curve involved. It’s difficult to navigate and find what you’re looking for. The platform is slow, unresponsive, and frustrating to use.
- The search function is poorly designed and generates inaccurate results.
- Loading times are painfully slow, making it impossible to work efficiently.
- The UI is not intuitive, and features are hard to find or not where you expect them to be
👉 Poor customer support: The support team is unresponsive and unhelpful. It’s challenging to get any assistance, and when you do, they don’t seem to care about your problems.
- The support team takes too long to respond, often leaving users hanging for days or weeks.
- The solutions provided by the support team are not helpful, and they don’t seem to understand the problem.
- The support team seems uninterested in helping and goes through the motions.
Look at this review by Charles, CEO of a Medium Size Enterprise has to say about their customer support:
Basically their team is sales-centric, never care about customers’ success, instead they are just thinking everything to upsell and push sales while their product actually doesn’t work.
– Charles Y. (CEO of a Medium Size Enterprise)
👉 Inaccurate and outdated data: The data provided is often outdated or incorrect, making it challenging to rely on the information provided.
- Contacts are often outdated or inaccurate, resulting in wasted time and effort.
- Company information is frequently incorrect, making it impossible to trust the data.
- The data is not updated frequently, so you’re not getting the latest information.
👉 Overpriced: The platform is expensive, and the value doesn’t match the cost. You’re paying a premium for a sub-par product.
- The pricing is not transparent, and you’re hit with unexpected fees.
- The cost doesn’t match the quality of the platform.
- There are cheaper alternatives that provide better value for your money.
👉 Shady Contracts & Unethical Business Practices: One major con of Zoominfo is its use of unethical business practices, including the implementation of shady contracts that make it difficult for customers to cancel their subscriptions.
- They include an auto-renew clause in their contracts that customers may not notice or understand the implications of until it’s too late.
- Even if customers provide a 45-day notice to cancel, Zoominfo may refuse to comply.
- This behavior is considered unfair and unacceptable in many regions, including Europe, where lock-in clauses cannot be enforced.
The review by Julio shares the terrible experience with Zoominfo. Read the complete review here.
How Will We Compare Zoominfo Alternatives?
When comparing other tools to Zoominfo, it’s essential to consider the following criteria:
Is it easy to use?
When we are working with a team, it is important to ensure that the platform is intuitive, easy to navigate and has a responsive UI. We will check if the platforms have a streamlined search function, quick loading times, and an interface that is easy to understand.
Do they see you as a person or just another number?
We will evaluate customer support on the basis of multiple customer reviews from trusted sites like G2, Capterra, Getapp, etc. The team should be able to provide quick solutions to any problems and be knowledgeable about the platform’s features and capabilities.
What’s the quality of the data they provide?
We will evaluate if the platforms have accurate and up-to-date data. This will help ensure that the information you use to make decisions is reliable and trustworthy.
Does it cost you an arm or a leg?
We will draw conclusions about the price of the value provided by the platform in relation to its cost. We will also ensure that the pricing is transparent and there are no hidden fees.
Does the feature they provide fit my business?
We will check if the platforms have essential features such as data enrichment and CRM integrations. We will ensure that the platform integrates well with the popular existing tech stack and provides enough data points to be useful.
By considering these factors, you can choose a platform that is easy to use, provides accurate data, has good customer support, and provides value for your money.
Zoominfo – What’s Wrong With Its Pricing?
Zoominfo officially has not disclosed its pricing on its website. But after researching different channels and talking to their sales reps, I’ve figured out estimated pricing. The plans come with a hefty price tag and may vary to different business needs. Here are some of the packages and features included in them:
- The entry-level package costs $15,000 annually and is limited to only 3 users with 5,000 credits. That’s right, only 5,000 credits! That’s like buying a single candy bar for $100,000.
- If you need more users or credits, the next package costs around $40,000 annually for up to 10 users with 30,000 credits. So you’ll need to pay more than double the price to access more users and a few more credits.
- The highest-tier package costs $100,000 annually and includes 50 users and 100,000 credits. That’s like buying a brand-new sports car for your sales team, but it’s just a data tool instead of a car.
Overall, ZoomInfo pricing is definitely on the expensive side, and it’s not exactly clear why they need to charge so much. But yes, there are different alternatives that perform similar functions and cost less than half the price of Zoominfo.
10 Best Zoominfo Alternatives in 2023
Zoominfo Alternatives #1 – Leadzilla
SMEs struggle to find a comprehensive lead gen solution that fits their budget and can generate leads without any constraints is real.
But an affordable alternative to ZoomInfo, such as Leadzilla, can serve your clients a smooth and satisfactory lead generation experience.
Using its A.I.-powered social selling features, you can help your clients establish a solid and engaging relationship with potential prospects over LinkedIn.
Features
- AI profile crawler – Helps find relevant communication points that can be used in the pitch by crawling prospect LinkedIn activity, including posts and articles.
- In-built event tracker: This helps keep your data updated by tracking the company events, like funding, hiring, etc., in real time.
- Engagement builder – Helps build close relationships with prospects by using AI to generate relevant comments that you can use to show your thoughts on their content.
Integrations
- Salesforce
- SalesLoft
- Pipedrive
- HubSpot
- Outreach
- Zoho CRM
Pros
- Promises to serve every user within 15 minutes.
- Leadzilla has impressive data accuracy and quality.
- Comes with affordable, straightforward pricing.
- No shady contracts
Cons
- Direct cold mail is not supported.
Get guaranteed 85% open rates using these 76 cold email subject lines.
Suitable for
- LinkedIn sales prospecting
- Prospect nurturing
- LinkedIn lead generation
Price
Leadzilla comes with a straightforward pricing of $49/mo for 600 credits billed monthly, customizable enterprise pricing is also available.
Choose it for
Finding quality LinkedIn leads and building strong engagement with potential prospects.
ZoomInfo Alternatives #2 – Linkedin Sales Navigator
Linked sales navigator, another powerful alternative to ZoomInfo, focuses primarily on helping businesses find and build strong relationships with potential prospects on LinkedIn.
It’s a decent bid for your clients who heavily rely on LinkedIn and use it as the core platform for lead generation.
Features
- Lead recommendation – Helps you discover the right prospects by recommending potential leads based on your target account.
- Smart content – Share content with prospects without additional downloading and track content views.
Integrations
- Microsoft Dynamics
- Salesforce
- HubSpot
- Oracle CX Sales
- Pega
- SAP
- SugarCRM
Pros
- Pre-made cold in-mail message templates
- Largest B2B network
- Boolean search for better accuracy
Cons
- Disorganized dashboard
- Only LinkedIn’s inMail communication supported
Suitable for
- Sales development representative
- LinkedIn lead generation
- LinkedIn B2B prospecting
Price
| Plans | Monthly | Annually(20% less) |
| Core | $99.99 | $79.99 |
| Advanced | $169.99 | $131.25 |
| Advanced Plus | $Contact Team | $Contact Team |
Choose it for
Generating leads on LinkedIn
Zoominfo Alternative #3 – Lead 411
It is the quality of leads that matters and not the quantity. Guess what? Lead411 is a tool that can help you generate quality leads using its unique *addressable market* approach.
Unlike Zoominfo’s vast database, Lead411 offers a specific scale of leads. This way, it can verify leads every three months, which is difficult in the case of a massive database.
Features
- Bombora intent data – Helps you find those prospects looking for a solution similar to yours and matches your ideal customer persona.
- Lead scoring – Using the growth intent algorithm, you can identify fast-growing companies searching for your product.
Integrations
- Zoho CRM
- Agile CRM
- Zendesk Sell
- Salesforce
- Outreach.io and 21 more.
Pros
- Constantly growing database.
- Faster data importing time.
- Intelligent sales trigger for real-time updates
Cons
- Considerable learning curve
- Restricted to few industry data
Suitable for
- Email list building for prospecting
- B2B sales prospecting
- Demand generation
Price
| Plans | Monthly | Annually |
| Basics | $99 | $900 |
| Pro | $199 | $1,800 |
| Enterprise | $Contact Team | $Contact Team |
Choose it for
Finding highly accurate leads with verified contact data
Zoominfo Alternatives #4 – Clearbit
Clearbit is an easier-to-operate Zoominfo alternative that offers a smooth user experience for lead generation. It is the best option, especially if your clients find Zoominfo UI confusing.
Its advanced data activation features enable you to build a solid journey to capture and convert prospects across different intent.
Features
- Optimized lead capturing – Helps you create better forms with additional features such as autofill to improve user experience.
- Conversion tracking – Helps you to train your Facebook and Google ad algorithm to target highly qualified leads signals.
Integrations
- Salesforce
- Segment
- Marketo
- Intercom
- Make, and 22 more.
Pros
- Better workflow customization
- Advanced lead verification process
- Provides a comprehensive view of potential prospects intent
Cons
- Moderate Learning Curve
- Limited SME and SMB data available
Suitable for
- Sales prospecting
- Prospect research
- Lead nurturing
Price
Clearbit offers flexible pricing plans for each customer.
Choose it for
Building data-backed prospects journey.
Zoominfo Alternative #5 – Uplead
Bounce rate is another major drawback of Zoominfo, no doubt it has one of the largest databases, but most of this data needs to be updated to lower the bounce rate.
This is where Uplead’s 95% accurate data comes in; this Zoominfo alternative can help SMEs lower bounce rates by pumping clean, real-time verified leads in their pipelines.
Features
- Search by technology – Helps you find qualified leads using similar technology with the help of 16000+ data points.
- Flexible credit pricing – Allows you to pay only for qualified data that matches your requirement. Otherwise, the used credits get deposited back into your account.
Integrations
- HubSpot
- Zoho
- Pipedrive
- Close
- Insightly and 10 more.
Pros
- Decent data accuracy
- It helps identify buyers with the highest buying intent.
Cons
- Limited features in the monthly plan
- UI bit exhausting
- Expansive
Suitable for
- Prospect list building
- Data Enrichment
Price
Uplead offers a free trial with 5 credits. Additionally, you can choose from the following plans.
| Plans | Monthly | Annually |
| Essential | $74 | $890 |
| Plus | $149 | $1,790 |
| Professional | $299 | $3,590 |
Choose it for
Reducing bounce rate by replacing outdated data with accurate ones.
Zoominfo Alternative #6 – Leadfuze
Most lead generation tools demand consistent efforts to maintain a consistent pipeline flow, for which SDRs must invest their precious time and effort.
If this is the case with your clients, recommend them Leadfuze, a great Zoominfo alternative that can help them automate the process with the help of Fuzebot.
It automatically finds and adds new leads that best match your set filters and forward them to your CRM without requiring additional effort.
Features
- Multi-channel selling – Helps you find a prospect’s profile on multiple social platforms, including Twitter and Facebook.
- Account-based search – Helps you pinpoint prospect search using precise search criteria such as role, company, etc.
Integrations
- Salesforce
- Mailshake
- Pipedrive
- Salesforce
- HubSpot and 12 more.
Pros
- Helps automate lead generation task
- Double data verification system
- It helps clear duplicate leads
Cons
- Restrictive email list size
- Knowledge base insufficient
Suitable for
- Sales professionals
- Sales pipeline fulfillment
- Leads development
Price
Leadfuze offers a free trial for users to test its features.
| Unlimited | Scaling | Custom |
| $397/mon | $147/mon | $Contact Team |
Choose it for
Eliminating manual involvement by enabling Automation into lead generation.
Zoominfo Alternative #7 – Hunter
If your clients hesitate to use a separate email sender tool to send cold emails to leads, tell them you’ve found an all-in-one solution to their problem.
Hunter, although its core feature is to help find email addresses across the web, its in-built email marketing function makes it stand out from other Zoominfo alternatives.
Features
- Bulk tasks – This helps you find and verify email addresses of companies or professionals in bulk to save you time.
- Google sheet addon – Helps you search and process prospect data within Google sheet without moving to its web interface.
Integrations
- Syncspider
- Automations.io
- Buzzstream
- HubSpot
- Outlook and 14 more.
Pros
- Better data transparency
- Featured cold email sender
- Google sheet addon
Cons
- Limited search in the free plan
- Email accuracy is not optimal.
Suitable for
- Prospect email list building
- Sales representative
- Demand generation
Price
Hunter offers a free account with 25 monthly searches and 50 verifications.
| Plans | Monthly | Annually(30% less) |
| Starter | $49 | $34 |
| Growth | $99 | $69 |
| Pro | $199 | $139 |
| Business | $399 | $279 |
| Enterprise | $Contact Team | $Contact Team |
Choose it for
Building prospects list and sending cold email campaigns from within the platform.
Zoominfo Alternative #8 – Lusha
Lusha’s shorter sales cycle and self-service instant operating model make it one of the best Zoominfo alternatives for small and medium-scale organizations.
For an SME, time and money are the two most valued variables, with Lush’s super accessible plans and smooth learning curve, you get to save exponentially on both time and budget.
Features
- Data enrichment – Helps you track and enrich outdated data with minimum intervention. You can also set up custom rules or take help from templates.
- Chrome extension – Helps instantly scrap prospect’s contact data from LinkedIn or access decision maker’s profiles directly from their website.
Integrations
- Pipedrive
- Outlook
- Gmail
- Bullhorn
- Microsoft Dynamics and 6 more.
Pros
- Easy to get started
- Early and monthly plans
- Forever free account
Cons
- Extensive research is required to find potential leads.
- High lead’s email bounce rate
- Expensive
Suitable for
- Lead generation
- B2B sales prospecting
- Sales development representative
Price
Lusha offers a free account with 5 free credits. You can also upgrade to any of the following plans.
| Pro | Premium | Scale |
| $348/user | $612/user | $Custom Pricing |
Choose it for
Shortening sales cycle and sales rep’s productivity.
Zoominfo Alternative #9 – Sales Intel
You can help your clients speed up their lead generation process using Sales Intel, this Zoominfo alternative has carved its fair share in the lead generation tool space because of its faster prospecting capability.
Increasing prospecting speed can benefit your clients by allowing them to generate leads instantly so that sales reps can quickly start working on them.
Features
- Extensive researchers team – With approximately 1,900 strong researchers constantly verifying databases to ensure 95% accuracy.
- Bombora-powered data – Helps effectively identify the account with the highest resemblance on topics related to your product/service.
Integrations
- Marketo
- Microsoft Dynamics
- SalesLoft
- Outreach
- Zoho
- Salesforce
- HubSpot
Pros
- Good data accuracy
- Flexible plans
- Trouble-free integration
Cons
- Steep learning curve.
- Troubling downloading the contact list
- Poor Customer Support
Suitable for
- B2B sales prospecting
- Sales professionals
- Prospect research
Price
Sales Intel offers both monthly and annual customizable plans. Contact the team to get a tailored plan for your business.
Choose it for
Enabling sales and marketing teams to find the right decision-makers.
Zoominfo Alternative #10 – Demandbase
A leading audience intelligence platform Demandbase is amongst the finest Zoominfo alternatives that enable B2B businesses worldwide to convert more users into customers intelligently.
Its account-based marketing solutions power businesses to generate robust data points revolving around prospects’ intent and other technographic and leverage this data to enhance their conversions funnel.
Features
- Account identification using machine learning – Helps find targeted leads that match the closest to your desired ICP.
- Intelligent conversation – To deeply study and convert client conversations into a potential deal by understanding the prospect’s intent and technographic.
Integrations
- Adobe Analytics
- Amazon Redshift
- DataGrail
- Folloze
- G2 and 36 more.
Pros
- Intent-driven data points to speed up the decision-making process
- In-depth website analysis optimizes performance
- Top-notch customer support
Cons
- Poor data reporting
- Proper training is required to use it
- Poor Customer Support
Suitable for
- Lead nurturing
- Demand generation
- Sales prospecting
Price
Demandbase offers two plans: “professional” and “enterprise.” You can choose any one and get customized pricing depending on the number of accounts.
Choose it for
Conducting deep intent analysis for better prospecting.
Did you know these 29 connection messages can skyrocket your LinkedIn connections?
Is Zoominfo Worth for Small, Medium, and Large Enterprises? What’s the alternative?
No, it’s definitely not worth it. This review by Jonathan B. sums up my conclusion.
ZoomInfo is horrible. Not only can you easily google search nearly all of this information, but their customer service is atrocious and underhanded. As others have noted, they sneak an autorenewal clause. Our company was a struggling startup during Covid, and they refused to let us out of the contract because we missed the warning by a few days. I have never seen another business behave
– Jonathan B, Small Business Owner
Lusha has two prominent issues that customers often encounter: horrible customer support and shady business contracts and practices. Consequently, it may be worthwhile to explore alternative options.
What’s the alternative, then?
Since every business has its unique needs, there’s no universal solution. However, Leadzilla is an affordable tool specifically created for small and medium enterprises for lead generation that does not bind you in shady business contracts.
Let’s see why Leadzilla can be good for you:
💥 Learning Curve: An easy-to-use interface with a low learning curve, even if you don’t have a technical backhand.
💥 Responsive Customer Support: 24/7 Chat support with an average response time of fewer than 15 minutes.
💥 Data Accuracy: Leadzilla masters in bringing the best leads to the table.
💥 Value For Money: Leadzilla doesn’t cost you an arm or leg like Zoominfo. With Its straightforward pricing, Leadzilla is a better value for money.
💥 No shady contracts: Leadzilla doesn’t tie you in multiple clauses and shady contracts.
I hope I was able to shed some light on Zoominfo’s alternatives for you.
If you’re interested in learning more about Leadzilla, the ultimate email generation tool, you’re in for a treat!
Uncover all its impressive features by clicking here, or kick-start your risk-free trial with just your email and receive 20 free credits. Within just 30 seconds, you can be up and running with Leadzilla. Don’t miss out on this amazing opportunity to supercharge your lead generation efforts with Leadzilla.
Let’s get started!