Are you looking for some inspiration when it comes to creating a LinkedIn headline? If so, you’re in luck! In this blog post, we will provide 12 examples of LinkedIn headlines for entrepreneurs or small business owners that will help you get noticed. We’ll also analyze why these headlines work and what you can learn from them. Whether you are a small business owner or an entrepreneur, these headlines will help you stand out from the competition and reach your target audience. So, what are you waiting for? Let’s get started!
Why is your LinkedIn headline important?
Your LinkedIn headline is one of the first things that potential partners or customers will see when they visit your profile. This means that you need to make sure it is attention-grabbing and informative. A good headline will tell people what you do, what you’re passionate about, and what makes you unique.
In today’s competitive market, it is more important than ever to have a strong LinkedIn profile. Your headline is one of the key elements that will make your profile stand out from the rest.
How do you make a great LinkedIn headline?
Here are my top 5 tips.
- The first step is to decide what your approach will be and how your credentials look. Maybe you want to capture years of in-depth experience in one area. Or maybe you have changed several lines of work and want to focus on your current role.
- Second, make sure to use actionable language that is going to inspire people to get in touch with you.
- Third, keep it short and sweet. You want your headline to be easy to read and digest. Also, you also want to make sure that there is enough space for your profile photo.
- Fourth, use keywords that you think people will be searching for. This will help you get found more easily in search results.
- Fifth, and finally, don’t be afraid to experiment! Try out different headlines and see what works best for you.
Now, let’s look at a few examples of great headlines and why they work.
Include keywords your potential customers might be searching for
This allows you to not only speak directly to your potential customers, but provides them with a valuable skill set or benefit that makes you easily searchable. For example, if a particular customer was looking for a web development agency and you happen to run one, “mobile app development” and “build a website” are two keywords that you might want to use.
Here are a few examples:
Why Kristine’s LinkedIn Headline works?
Kristine describes a niche (Beauty Ecommerce Brands) and how she helps them get to 7-8 figures in revenue (Tiktok+Instagram ads combined with User Generated Content). Any beauty e-commerce brand looking to scale using Tiktok or Instagram will indeed find her if they search for Tiktok/Instagram ads on LinkedIn.
Why Jamie’s LinkedIn Headline works?
It’s nice and crisp. And describes exactly what she does succinctly. Anyone searching for a Career Change coach would surely find her.
Why “Mumpreneur”‘s LinkedIn Headline works?
For one, she changed her name to Mumpreneur! Now that’s some commitment to the business. And she describes in detail how she can help a niche (mumpreneurs) get success.
Showcase multiple different skill sets
Why Joe’s LinkedIn headline works?
It’s short, simple, and gets the point across. He describes all his previous experiences and skills in 7 words. 10 points for brevity!
Why John’s LinkedIn headline works?
First of all, he’s taken his last name Hill and made a clever pun out of it. Second, he covers all of his 3 different roles separated by a mountain emoji. Founder, Author, and podcast host. His headline tells you all the things he does in 9 words and 3 emojis. Brilliant!
Showcase a unique career path
Why Ed’s LinkedIn headline works?
He’s a former NFL Quarterback turned entrepreneur. That makes him stand out in a sea of sameness and makes potential customers reach out to him to chat about how he can help them. Plus the wide smile in the photo helps.
Why Michelle’s LinkedIn headline works?
She shows how she went from being a fitness junkie to a fitness entrepreneur and that lends credibility to her passion for fitness, from being a practitioner to a business owner in the fitness space. The wide smile is a big plus.
Why Rachel’s LinkedIn headline works?
She showcases her unique journey from a Wall Street banker to an entrepreneur well. And the ghost CEO for hire quip makes her profile memorable.
Showcase a quirky attribute that is linked to your job
Why Peter’s LinkedIn headline works?
He mentions that he’s a “Bio-hacker”. That’s in line with what you might expect from a “Peak Performance Strategist”, and this lends authenticity to his work as a Mindset and Athletic Coach. Brilliant LinkedIn headline!
Why Holland’s LinkedIn headline works?
She showcases her unique attribute “Veteran” and that gives color to her work as an Employee Benefits Consultant. The “Wife and Mother” mention also establishes her as a caring person.
Showcase a unique achievement that catches attention
Why Dr. Amit’s LinkedIn Headline works?
He’s a founder of a company focused on machine learning and analytics. The Guinness World Record Holder in Mathematics is a great way for him to stand out in the sea of people working in analytics.
Include a professional certification to earn more credibility
Why Janifer’s LinkedIn headline works?
First, love that fire emoji. She calls herself a “Maximizer”, which is a great play on what she does as a productivity and e-learning consultant. Second, the certification on diversity lends credibility to her work on diversity and inclusion. Great headline!
Go on and stand out on LinkedIn with these headlines!
Create your headline on LinkedIn to showcase your skills and experience in the best light as an entrepreneur. Get found quick and wow ’em fast.
Are you ready to headline?