Top 10 LinkedIn Sales Navigator Alternatives for Small Businesses: An In-Depth Guide for 2023

You should read this article if

You’re a small business owner or a salesperson and you are tired of using LinkedIn Sales Navigator’s limited InMails, inefficient workflows and poor data quality

Look I’m not here to diss Sales Navigator (although after using it for 5+ years, I have a lot of material). I’m here to give you an in-depth review of Sales Navigator based on my own and other users’ experiences.

Having a reliable prospecting tool that fits your business needs and budget is important.

And in this post, I will share the pros, cons, features and pricing of LinkedIn Sales Navigator with a few of the alternatives available on the market.

By the end of this post, you will have a better understanding of what alternatives are out there and which one may be the best fit for your business. 

Let’s get started.

5 reasons why LinkedIn Sales Navigator isn’t a fit for you

1. The outrageous pricing: They charge $106.59 for, well, nothing! You feel like you’re paying a small fortune and not even getting emails and phone numbers. It can feel like buying an empty box with a fancy sticker.
   
2. The search engine: Its accuracy is like playing darts blindfolded. I’ve personally looked for senior marketing people at a specific firm, but I get junior staff from other companies. It’s a massive waste of time to sift through bad leads.
   
3. InMail limitations: With only 15 InMails per month and tight character limits, it’s hard to use it to get real results. More often than not, it’s a waste of time as 15 is just not enough to build a solid pipeline of deals.
   
4. The separate inboxes: Who in their right mind thought two different inboxes for LinkedIn and Sales Navigator was smart? There’s double the work and not enough RoI from all the time invested.
   
5. Inability to bulk-add results: Imagine this – I find 500 results I want to add to a list, and I have to add them one page at a time, 25 per page! I think I’ve ended up with carpal tunnel from all the clicking around.

10 Best Linkedin Sales Navigator Alternatives For Effective Lead Generation

Introducing Leadzilla – The ultimate LinkedIn Sales Navigator Alternative!

Are you tired of shelling out big bucks for LinkedIn Sales Navigator only to be met with limited features and lackluster results?

Look no further than Leadzilla – the premier alternative to Sales Navigator that packs a serious punch!

Leadzilla offers similar features as LinkedIn Sales Navigator and more, including advanced search options, lookalikes, etc. 

But what sets Leadzilla apart is its unique AI-powered algorithm, which identifies the most promising leads for your business and suggests personalized outreach strategies (emails/ LinkedIn connect messages)

Features

• LinkedIn email finder – Find and extract email addresses and phone numbers of your potential prospects using Leadzilla Chrome extension with just one click. Go grab 20 free emails now.
• Contact data provider – Access accurate contact information of potential leads, including their email addresses, phone numbers, job titles, and more.
• AI Personalization – You can send highly personalized emails and LinkedIn connect messages to engage with your prospects and stand out from the crowd.
• Social selling – You can use social selling techniques to build relationships with your prospects and increase your chances of making a sale.
• Lookalikes – Allows you to find prospects similar to your existing customers, increasing your chances of generating leads and making sales
• Integrations – Leadzilla offers CRM integrations with platforms such as Salesforce, Hubspot, and Outreach, as well as APIs for seamless lead generation and sales automation. 

Pros

• User-friendly and easy to use
• Affordable and flexible pricing
• Monthly contract
• Hyper-precise search filters
• AI Automation and personalization
• Good customer support
• Social selling capabilities
• Low email bounce rate
• High deliverability and email open rates

Cons

• Limited CRM integrations
• No social networking features

Suitable for

• SMBs
• Enterprises
• Sales and marketing professionals
• Entrepreneur/Solopreneur
• Freelancers
• Founder
• Lead gen agencies
• Marketing agencies
• Startups
• Recruiters
• NGOs

Free trial

• Leadzilla offers a free 14-day trial, so you can see the results for yourself before committing to a paid plan.

Price

• Plans start at just $49/month, making Leadzilla a more affordable LinkedIn Sales Navigator alternative for SMBs without sacrificing robust features or functionality.

Key Takeaway:

• Leadzilla is a contact information search engine and a LinkedIn email finder.
• Features contact data provider, AI personalization, email automation, email finder extension, integrations, API, etc.
• Pros – User-friendly, flexible pricing, monthly contract; Cons – No social networking features, limited CRM integrations, etc.
• Suitable for SMBs, enterprises, founders, lead gen agencies, etc.

Offers 14-day free trial; Price – starts at $49/month. Offers Custom pricing

Say hello to smarter prospecting and more sales with Leadzilla. Get started Now!

ZoomInfo

ZoomInfo is a B2B intelligence platform that provides a database of contacts, companies, and industries for sales, marketing, and recruiting teams. 

It is often compared to LinkedIn, but with a focus on business data rather than personal networking 

Features

• Websights – It tracks anonymous visitors to your websites or landing pages.
• Lead generation extension – The Chrome extension helps quickly obtain company information from various websites.
• Advanced searching – Advanced search filters enable quickly finding targeted prospects
• Integrations – ZoomInfo integrates with HubSpot, Salesforce, Pipedrive, Slack, Dynamics 365, Marketo Engage, and more.

Pros

• Multi-channel support (LinkedIn and Facebook)
• Mobile app available
• Buyer intent feature

Cons

• Expensive for small businesses or individuals
• Large data often comes with a lot of inaccurate information
• UI is overwhelming 
• Annual billing
• Limited phone numbers

Suitable for

• Account Based Marketing
• Sales and Marketing Professionals
• Medium to large-sized businesses
• B2B prospecting
• Recruiters

Free trial – Available 

Price

ZoomInfo does not disclose pricing information publicly. Contact ZoomInfo for pricing details.

Key Takeaway:

• ZoomInfo is a B2B data-providing platform for sales, marketing, and recruiting teams.
• Offers website tracking, multiple chrome extensions, advanced searching, and various integrations.
• Pros – Multi-Channel support, mobile app; Cons – high cost, inaccurate data, and confusing UI.
• Suitable for medium to large businesses, account executives, sales and marketing professionals, and recruiters.

Free trial available. Contact ZoomInfo for pricing details.

Uplead

Uplead is a B2B lead generation platform that offers from a range of features to help businesses find and connect with potential customers.

It is considered an alternative to LinkedIn Sales Navigator because it offers similar features which are listed below.

Features

• Lead searching – Uplead allows you to search for leads using various criteria, such as job title, company size, industry, location, and more.
• Lead enrichment – It helps users to enrich their lead data by providing additional information, such as email addresses, phone numbers, social media profiles, etc.
• List Management – This feature allows you to manage your leads in one central place, making it easy to track the progress and move them through the sales funnel.
• Integrations – Uplead integrates with a range of other sales and marketing tools, such as Salesforce, Hubspot, and Marketo Engage, making it easy to connect with existing workflows and processes.

Pros

• User-friendly interface
• Technology demographics feature
• Monthly billing available
• Live chat support
• In-built email verification software

Cons

• Refunds are not provided
• Outdated data
• Delayed verification functionalities
• The database is relatively small

Suitable for

• Freelancers
• Small to medium-sized businesses
• Sales team
• Marketers
• SaaS companies

Free trial – Available

Price

Uplead’s pricing structure is as follows,

S.No.	Plan	Monthly	Anually
1.	Essentials	$89	$64
2.	Plus	$179	$129
3.	Professionals	$359	$259

Key Takeaway:

• Uplead is a B2B lead generation platform
• It features lead searching, enrichment and management, technology demographics, and integrations
• Pros – User-friendly, monthly billing, live chat support; Cons – No refund policy, outdated data, and delayed verification functionality
• Suitable for small to medium-sized businesses, freelancers, sales and marketing teams, and SaaS companies.
• Pricing structure ranges from $64 to $259 per month, depending on the selected plan and billing cycle.

Also read: Best Uplead Alternatives 

Lusha

Lusha is a powerful sales intelligence platform that helps sales teams connect with potential customers more efficiently.

Features

• Contact data – Lusha provides accurate and up-to-date contact information, including phone numbers and email addresses. 
• Prospecting – With Lusha, you can build targeted prospect lists by searching for leads based on criteria such as job title, industry, and location.
• Lusha Extension – Lusha offers a chrome extension that can be used to access contact information directly from your target company’s website.
• Integrations – Lusha integrates with various CRM and marketing automation platforms, including Salesforce, Hubspot, Pipedrive, Zapier, etc.

Pros

• Lead enrichment
• Easy to use
• Multiple CRM integrations

Cons

• Restricted search functionalities
• Limited free credits
• No bulk data import
• Yearly billing

Suitable for

• Small to large scale businesses
• Sales and marketing professionals
• B2B marketing
• Account-based marketing
• Recruiters

Free trial – Available

Price

Lusha’s pricing structure is as follows,

S.No.	Plan	Annual price/user
1.	Pro	$348
2.	Premium	$612
3.	Scale	custom

Key Takeaway:

• Lusha is a prospecting and data enrichment platform.
• Features contact data provider, prospector, and integrations with various sales tools
• Pros – Lead enrichment, easy to use; Cons – Yearly billing, restricted searching, limited free credits
• Suitable for small to large businesses, ABM, sales teams, recruiters, etc.

Offers free trial. Pricing: 3 plans starting from $348. Offers custom pricing.

Also read: Best Lusha Alternatives

Lead 411

Lead411 offers B2B lead generation and sales intelligence tools that can help sales and marketing teams improve their prospecting and outreach efforts.

Features

• Lead generation – Lead411 offers contact information such as phone numbers, email addresses, and social media profiles of your prospects.
• Sales intelligence – It provides sales triggers, industry insights, company news, etc.
• Lead scoring – This feature helps prioritize leads based on job title, company size, and recent activity.
• Integrations – Lead411 has integrations with multiple CRMs, including Salesforce, Hubspot, ZOHO, Microsoft Dynamics, and Outreach

Pros

• Chrome extension
• Data enrichment and outreach (sales engagement)
• User-friendly
• Data verification tool and Bombora Intent

Cons

• Learning curve is steep
• Limited contact data
• May contain outdated information
• Workflow could be improved

Suitable for

• Small to large enterprises
• Sales teams
• SaaS and technology
• Marketing teams
• Recruiters
• Freelancers

Free trial – Available

Price

Lead 411’s pricing is as follows,

Plan	Monthly	Annually
Basic	$99	$900
Pro with Bombora Intent	–	$4500
Enterprise	custom	custom

Key Takeaway:

• Lead411 is a B2B lead generation and sales intelligence tool.
• Features prospecting, lead scoring, bombora intent data, sales engagement, integrations, etc.
• Pros – User-friendly, Chrome extension; Cons – learning curve, workflows, and contact data are limited
• Suitable for small to large enterprises, sales teams, freelancers, recruiters, etc.

Offers free trial. Pricing starts at $99/month for a basic plan. Offers custom pricing.

Rocketreach

Rocketreach is another B2B contact database and email finder tool that offers an alternative to LinkedIn Sales Navigator by providing various similar features listed below.

Features

• Browser extension – The Rocketreach extension allows you to find and save contact information directly from any website without leaving your current tab
• Contact information – Rocketreach provides verified email addresses, phone numbers, and social media links of businesses and individuals.
• Email validation tool – This tool checks the validity of email addresses and flags potential bouncebacks or spam traps.
• Integrations – Integrates with CRMs and Sales automation tools such as HubSpot, Zapier, Salesloft, Salesforce, and Outreach. 

Pros

• Advanced search filters
• Chrome and Edge extension (works with Google, Angelist, Crunchbase, and LinkedIn)
• Bulk lead enrichment
• Monthly billing
• Compose tool ( sends personalized emails at scale)

Cons

• Limited accuracy
• User-based pricing
• Limited email customization
• Lacks sales engagement tool

Suitable for

• Small to Large sized businesses
• Sales Professionals
• Marketing Professionals
• Recruiters
• Freelancers

Free trial – Available

Price

Rocketreach’s pricing is as follows,

S.No.	Users	Plans	Price(Monthly)	Price(Annually)
1.	Individuals	Essentials	$53	$421
		Pro	$107	$853
		Ultimate	$269	$2149
2.	Teams	custom	custom	custom
3.	Enterprises	custom	custom	custom

Key Takeaway:

• Rocketreach is a contact info finder tool with a browser extension.
• Features lead generation, email validation, browser extension, Compose tool, and integrations with various CRMs
• Pros – Extension works with multiple platforms, Advance searching; Cons – User-based pricing, Limited email customizations, and accuracy is not at par
• Suitable for small to large sized businesses, individuals, recruiters, sales and marketing teams.
• Offers free trial. Pricing: starts from $53/month. Offers custom pricing

Also read: Rocketreach Detailed Review (Pricing, Plans & Alternatives(2023)

SalesIntel

SalesIntel is a sales and marketing intelligence platform that offers human-verified contact information such as phone numbers and email addresses. 

It is considered an alternative to LinkedIn Sales Navigator as it offers similar tools for lead generation and sales intelligence. Still, with some unique functionalities and different pricing

Features

• Advanced search – Sales Intel offers advanced search filters, allowing you to find the most relevant contacts based on their specific criteria.
• Account-based marketing – Sales Intel allows you to build targeted prospects lists and run account-based marketing campaigns.
• Sales triggers – It helps identify prospects who are actively researching, hiring, or expanding their business.
• Integrations – Integrates with popular CRM systems like Salesforce, Hubspot, Outreach, etc., allowing you to import and export data seamlessly.

Pros

• Website tracking
• Human-verified data and real-time research 
• Company technographic and firmographics
• Buyer intent data

Cons

• Inaccurate/ imprecise search results
• High cost
• Outdated information is often encountered by users
• Machine-validated data sometimes outweighs human-verified data 

Suitable for

• Small to large-sized businesses
• Sales and Marketing professionals
• Recruiting teams
• Account-based marketing
• Lead generation specialists
• SDRs/BDRs
• Revenue operation teams

Free trial – Not available

Price

SalesIntel does not publicly disclose its pricing details.

Key Takeaway:

• SalesIntel is a human-verified contact data provider.
• Features advanced searching, ABM, website tracking, human-verified data, and integrations.
• Pros – Company technographic/firmographics, real-time research on data; Cons- Irrelevant search results and High cost.
• Suitable for businesses of all sizes, sales and marketing teams, recruiters, and Revops
• Contact SalesIntel for pricing information

Apollo

Apollo is a comprehensive sales engagement platform that offers a range of features and tools for lead generation, sales intelligence, and workflow automation. 

Features

• Advance search –  Apollo allows you to search for prospects based on various criteria, including job title, industry, company size, and more.
• Sales engagement – It offers a range of tools for sales engagement, such as email templates, scheduling, and automated follow-ups.
• Analytics and Reporting – It provides detailed analytics and reporting on your sales activities, including open rates, response rates, and revenue generated.
• Integrations – Apollo integrates with a range of CRM and marketing automation tools and software, including Hubspot, Salesforce, and Marketo engage

Pros

• Email outreach tools
• Chrome extension 
• Customizable reporting
• Sales and marketing automation

Cons

• Learning curve is required
• Slow and buggy at times
• UI could be improved
• Limited and inaccurate data at times
• Comparitively limited analytics and tracking

Suitable for

• small-large sized businesses
• Sales professionals
• B2B founders
• Agency owners
• Marketing team

Free trial – Available

Price

Apollo’s pricing varies based on the number of users and features required.

Plan	Monthly billing/user	Yearly billing/user
Free Plan	$0	$0/mo
Basic	$49	$39/mo
Professional	$99	$79/mo
Organization	$79	$79/mo

Key Takeaway:

• Apollo is a sales engagement platform for lead generation

• Features advanced search, sales engagement, analytics & reporting, integrations, etc.
• Pros – Chrome extension, email outreach, automation; Cons- Inaccuracy, slow/buggy at times, & limited analytics.
• Suitable for businesses of all sizes, B2B founders, sales & marketing professionals, etc.

Offers free plan/ free trial; Paid plans start at $39/month. Yearly and monthly billing

Clearbit

Clearbit is a data intelligence platform that provides a suite of products and APIs to help businesses better understand their customers. Its key features are listed below.

Features

• Data enrichment – It allows you to enrich your lead data with various information, such as contact info, social media profiles, and company details.
• Prospecting – You can find contacts based on a variety of filters, including job title, company size, location, etc.
• Account-based targeting – Clearbit allows you to target specific accounts and companies that you’re interested in, and get detailed insights on their tech stack, employee count, and more.
• Integrations – Integrates with a wide range of sales and marketing tools, including Salesforce, Hubspot, Clearbit APIs, Intercom, Slack, etc.

Pros

• Advance personalization
• Form optimization
• Lead scoring
• Website and Conversion tracking

Cons

• Database-sized pricing
• Delayed customer service
• Outdated data
• High cost for small businesses

Suitable for

• Small to large businesses
• Sales and Marketing teams
• Product teams
• Operations teams

Free trial – NA

Price

Clearbit offers a free plan. Its paid plans are not publicly disclosed.

Key Takeaway:

• Clearbit is a data enrichment platform for customer understanding and targeting
• Features data enrichment, website tracking, ABM, prospecting,  integrations, and more.
• Pros- Advanced personalization, lead scoring, etc. Cons – maybe expensive for small businesses
• Suitable for businesses of all sizes and teams in sales, marketing, Ops, etc.
• Offers a free plan. Pricing is based on your lead database size.

Seamless.ai

Seamless.ai is a sales prospecting tool that helps you and your sales team find and connect with their ideal prospects. 

It helps streamline sales workflows, generate targeted lead lists, and provide contact information and insights on prospects.

Features

• Contact information and management – Seamless.ai provides contact details of prospects and helps manage the contacts effectively.
• Sales automation – It includes a range of sales automation features such as automation lead generation and listing building, etc.
• Real-time updates – Seamless.ai database is updated in real-time, ensuring that users have access to accurate data.
• Integrations – Integrates with popular CRM and marketing platforms, including Salesforce, Hubspot, Salesloft, SugarCRM, Zapier, and more.

Pros

• Chrome extension available
• Data enrichment
• Automation
• Buyer Intent data

Cons

• Annual contract
• Limited search features
• Users reported high email bounce rate
• Customer service is not at par
• Inaccurate data is found

Suitable for

• Small to large scale businesses
• Individuals/Freelancers
• Sales professionals
• Entrepreneurs
• Startups
• SMBs
• Marketing consultants
• Lead gen agencies 

Free trial – Available

Price

Seamless.ai pricing is as follows

Plan	Price/mo
Free Plan	$0
Basic	$147
Pro	custom
Enterprise	custom

Key Takeaway:

• Seamless.ai is a sales prospecting & automation tool.
• Offers contact details and management, automation, real-time data verification, integrations, etc.
• Pros – Chrome extension, Data enrich; Cons – Annual contract, high email bounce rates.
• Suitable for SMBs, Enterprises, Lead gen agencies, sales teams, etc.
• Offers free trial/free plan. Price – starts at $147/mo for the basic plan.

In conclusion, while LinkedIn Sales Navigator is a powerful tool for you, there are several alternatives available that offer similar features and benefits.

Whether you’re looking for a more affordable option, a more user-friendly interface, or additional functionality, numerous great alternatives can help you improve your sales outreach and achieve your business goals. 

So, take the time to explore these options and find the one that’s right for you and your team.

What other Sales Navigator alternatives have you tried, and which one offers the best value for your sales efforts?

Let me know in the comment section below!
Get more leads, more meetings, and more closed deals with Leadzilla. Get free high-quality leads now!

Frequently Asked Questions